This is one of the faces you know you have seen somewhere around the web, you just can’t exactly place it. Every time you see her, you get a strong déjà vu feeling. But from where do you know her?
She definitely isn’t a Hollywood A-lister. She isn’t signing million-dollars’ worth of contracts for record deals. Even her name doesn’t sound familiar. Claire Abbott from Canada. Still doesn’t ring a bell?
Claire’s path to fame went through Instagram, just like many others before and after her. Kylie Jenner, Kendall Jenner, Gigi Hadid, Cara Delevingne are just some of the names that have risen to popularity through the clever use of Instagram statuses. There’s even a name for them – Insta-famous.
Claire Abbott was one of them. In fact, she was more famous than most of them. And then, just like that, she disappeared.
Claire’s career as an Instagram model started when she was just 15. She meticulously documented her life via photos on the social network, regardless of the topic. The followers were drawn to her lifestyle and soon the number of people following her reached tens of thousands. She had that unique appeal of the girl next door people just could resist.
But not all followers were good-natured. Internet trolls soon reared their ugly heads and started bombarding her Facebook, Instagram, and YouTube posts. Claire brushed off, not letting their negativity influence her life.
With more than 300,000 followers on Instagram Claire noticed a pattern. Her bikini photos were drawing far more attention than regular ones. She decided to cash in on this. In an interview for a fashion blog, she once said: “In terms of social media, I have a fashion, fitness, and lifestyle based Instagram that has really exploded recently.” And it kept on exploding, thanks to her carefully selected pictures.
“I started sharing pictures of myself on Instagram a couple of years ago and it’s transformed from a hobby into a really exciting part-time job that has opened up a ton of great opportunities for me!” Claire just couldn’t believe her luck, that she could make a living from sharing a few photos on Instagram.
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The attention she was receiving was overwhelming, from declarations of love to even marriage proposals. Claire was cautious and never encouraged such advanced, fully aware of possible outcomes. Her popularity grew so much that there was a subreddit dedicated to her.
In 2015, photos of her and Dan Bilzerian were posted on their Instagram profiles and Internet exploded. The mere thought of two of the most famous Internet personalities could be dating brought in a tremendous amount of attention. But it was not to be.
Regardless of that, her popularity continued to grow. Soon even magazines like Maxim, previously reserved for famous actresses, singers, and models, had to cave in and write a piece about her. The short article was very flattering, praising her Instagram and YouTube channel, as well as complimenting her on “a nice pair of… Eyes…”.
One of Claire’s passion was sharing fashion tips and she loved to voice her mind on the topic: “The fit of clothing is so important! Whether you’re wearing a tailored suit or jeans, if it fits well, it will look expensive and stylish. Have all your measurements taken accurately and remember that different brands fit differently, so you may need to go up or down a size depending on the brand. Also, don’t be afraid to try new trends and styles, and no matter what clothing you’re wearing, rock it with confidence.”
The Idle Man asked her in an interview what tips she would have for younger her. Her answer was a humble one: “I would tell her that it’s so important to keep things in perspective… Not getting invited to that big party is not the end of the world.” She also said that she is trying to keep both feet firmly on the ground, despite the popularity: “It is easy to get swept up in the fame and excitement of having such a social presence, but you have to remember that it could disappear at any second.”
Claire wanted to be more than just another pretty face, so she started to pursue a career as a singer and songwriter.
Then came the shock for her fans. Claire revealed that she suffers from severe depression, anxiety disorder, and borderline Bipolar Disorder. She started using hew popularity as a platform to speak up about issues of mental health.
Everything seemed to be working out for her. Her first song on YouTube reached 300,000 views. She was more popular than ever.
Then, in 2017, everything disappeared. Her Instagram account was deleted, as were the majority of her YouTube videos. Nobody knew what has happened to her.
Soon, Claire revealed the reason for her behavior. She wanted to be a singer and songwriter, but she didn’t want to use her Insta-famous status for that. Instead, she decided to start from scratch.
As one of the original Insta-famous people, Claire helped start the trend that is now being developed as a business model for many companies. Instagram has become a new field on which to advertise their products using famous nobodies.
But how these “nobodies” become famous and draw such crowds of followers? Mostly, they focus on fitness, travel, food, and fashion as their preferred topics. This seems to be a proven recipe when it comes to Instagram and many people seeking fame and fortune are using it. There are plenty of people who are more than ready to replace Claire Abbott.
Sally Mustang, Sophie Hannah Richardson, Iskra, Kylie Jenner, Jen Selter, Tammy Hembrow, and Jess Conte are some of the most obvious choices for Claire’s heiress. These beautiful girls have all decided to make their careers through Instagram and it seems to be working very well for them.