5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy

SEO is a core component that allows websites to be easily found by visitors online. Your content needs to be read, your services need to be hired, and your product needs to be sold to someone, and that can be achieved with good Search Engine Optimization. It’s that easy, and if your digital marketing strategy doesn’t include good SEO, then your website will simply not appear on Google or any searches.

3. SEO works for B2B marketing

Many executives of B2B companies would argue with you over the fact that SEO strategies have more impact on B2C companies. But according to a study in 2014, 94% of B2B buyers did some type of research before making the purchase, and 77% of those have used Google as a search engine. So, in fact, SEO is just as good for B2B as B2C companies.

4. A good SEO adds more credibility to your business or brand

I can say with 90% certainty that most of you look at only the first page of results when googling something. This does not make you a bad person or anything, but we tent to find the first page of Google results in the most credible, and rarely do we move past the first page. This is why a good SEO strategy is so important and it can not be done without of the help of some great SEO consultant; it adds credibility to your brand by displaying your content, website, or service to the first page.

5. SEO isn’t going anywhere

Let’s put it this way, as long as people use search engines than SEO is going nowhere. Contrary to what many people have said in the past about SEO, it is impossible to imagine digital marketing without Search Engine Optimization. Search engines are key components to digital marketing, but falling behind the SEO trends is something you can’t allow.  Keeping up to date with all the news and trends in SEO will keep you at the top spot for many years, driving traffic, and make your brand more credible.