When it comes to marketing, one of the most valuable assets a marketer can have is a list of email subscribers. Because of that reason, we thought we’d create this article on how to re-engage with your subscribers to help you better understand how to optimize your campaigns and run your business.
When you reach your audience through their email inbox, rather than competing for their attention on social media, you have the opportunity to communicate with them directly.
Building an email list with a significant number of members does not ensure that the marketing initiatives you do will be successful. A lot of people sign up for email lists, yet many of those people stop opening emails from brands within a few months after they sign up for the lists. Your company will not benefit in any way from an email that remains unread.
In addition to working on expanding your subscriber list, you should direct your attention toward developing techniques that will keep your existing clients interested in your offerings. The following is a list of helpful strategies that you can utilize to re-engage an inactive subscriber list.
Source: topresume.com
Contents
Check to See if You’re Sending Out an Excessive Amount of Emails
EMarketer reports that 26 percent of respondents in the United States say they have unsubscribed from email lists because they are inundated with an excessive number of communications. Although the optimal number of emails to send to your subscribers will differ based on the industry in which you operate, it is essential to carefully monitor how the level of engagement increases or decreases in response to the number of emails sent out. Conduct a careful analysis of these tendencies to establish the frequency you should email your subscribers.
Segment Your Email List
You can’t just assume that every one of your subscribers is interested in the emails you send them. Different kinds of content elicit various responses from various individuals.
Examine your email list in great detail, and think about how you may be able to divide it up into a variety of subgroups. These can include age, gender, level of education, buying history, etc. By doing so, you can target your audience and ensure that your subscribers only receive emails of the utmost importance to them.
Source: speakerhub.com
Ensure Your Emails are Mobile-Friendly
More than 54 percent of customers open their emails on their mobile devices. There is a perfect chance that this pattern will carry on. As a result, it is essential to guarantee that your emails are optimized for use on mobile devices. Put the most relevant information at the beginning of your subject lines; screens on mobile phones typically cannot display as much text in the subject line as screens on laptops can.
Be sure that clients can read the text of the email itself quickly and efficiently as well. Separate it into sections and use headings that are in bold to point readers in the direction of the information they need. If you send emails with a lot of material, you should ensure the paragraphs are not too long.
Verify Your Email List
Customers you cannot contact are demanding, if not impossible, to re-engage. Each year, your subscriber list will lose between 25 and 30 percent of its members due to list churn. The most effective method for lowering the churn rate is to ensure that your emails are being sent to inboxes, which increases the possibility that recipients will open them.
You may clean your email lists and get rid of invalid email addresses that are contributing to the churn rate with the help of email verification. In addition, you can remove email addresses from the list that are either no longer in service or have been deactivated. This process will allow you to stop squandering your time attempting to get somewhere. Instead, after you have an email list with real addresses that have been confirmed, you can shift your focus to re-engaging with those individuals.
It is not enough for you, as a marketer, to expand your subscriber list. Even if you have many subscribers, this does not necessarily suggest that many people actively engage with your published information. If you keep these tips in mind, you can successfully build a strategy to maintain your audience’s interest over a sustained period.
Source: gmass.com
Keep them engaged with exclusive content
To keep your subscribers engaged, give them exclusive content that they won’t be able to find anywhere else. This will keep them coming back for more, and it will also give you an opportunity to show them that you really care about what they think.
Offer bonus content or extra insights if they subscribe to your blog early. This can be anything from a free ebook to a behind-the-scenes look at your work process.
Make sure you regularly update your subscriber list with new information, no matter how small. This way, you’ll always have something new to talk about, and they’ll be guaranteed not to get bored with your content.
Keep them updated on what you’re working on
Share interesting stories or statistics from your posts often. This will keep your readers interested in what you have to say and give them something new to look forward to.
Keep an active blogroll at the top of your page so readers can see which other blogs are relevant to their interests. This will help build relationships with other bloggers, who may be able to recommend content or collaborate on events together.
Use social media platforms like Facebook and Twitter to connect with followers one-on-one and share exclusive content that’s not available online. This way, you can really engage with them and get them excited about upcoming posts.
Source: contactpigeon.com
We at EmailOversight consider data to be the lifeblood of corporate decision-making. We are committed to providing companies like yours with the resources and answers you need to maintain trustworthy records. Is your company prepared to benefit from better data quality? If the answer is yes, visit Email Oversight’s website for more information on email campaigns and tools to optimize them.
