Being a successful fashion designer is all about making a great impression. Too many fashion designers reserve all of their creative energy for the fashion lines they are creating. They don’t recognize the importance of designing the right business cards to present their professional brand.
Potential clients are going to judge your qualifications on a number of factors. The quality of your business cards is one of them. Here are some essential tips for creating the best possible business cards for your fashion design business.
Use a color scheme that matches the aesthetics of your fashion lines
When people look at your business card, you want them to get a good sense of your business mission and the types of products that you are going to create. The best thing that you can do is make sure that the colors that you use in your card are similar to those in the clothing that you design.
Don’t clutter your card with too many visual elements
According to JukeBoxPrint.com, one of the biggest mistakes that creative professionals without a marketing background make when creating business cards is adding too many visual elements. They assume that this will show off their design skills.
It is easy to make this mistake as a fashion designer. You are used to working with larger materials, so you have more freedom to incorporate lots of design elements. This is not the case with business cards. If you add too many visuals, then it will look overly cluttered. This is not just going to make it hard for people to read the most important parts of your card. It is also going to reflect poorly on your design abilities.
Make sure that you have multiple forms of contact
Every client is different. They have their own preferred means of communication. Some clients are going to want to send an email the first time they plan on reaching out. Others prefer the old-fashioned approach and will give you a call.
You should list several different means of contact so that every customer will be able to reach out in the easiest way possible. Your phone number and email address must be large and legible.
In many professions, it is not advisable to list most of your social media profiles. It is usually best to only list your website.
Of course, the fashion design industry is not like most others. You are going to want to show off your skills as a designer. Your social media profiles are a great way to do this. However, you probably can’t list every social media profile. It is best to only list one or two.
As a fashion designer, your Instagram profile is probably your most important. Potential clients will be able to look at it and easily see the great work that you do. If you only have space to include one social media profile, then that should probably be it. If there is extra space, you may want to add your Facebook profile too.
Try to use in easy to remember website URL
Many people don’t put a ton of thought into the website domain that they register. Fashion designers are notorious for making this mistake. They often come up with a very fancy sounding domain name to emphasize their worldly views.
The problem with this is that fancy sounding names are very difficult to remember. You need to keep in mind that people often lose the business cards that you hand out to them. This means that they won’t have your phone number and email address on hand. In this case, the only way that they can try to find you is by looking for your website.
You are going to need to make sure that your website address is clear and easy to remember. This will make it easy for them to look it up if they miss placed your business card.