No matter if you are a huge architecture firm or a small interior design studio, it’s important to keep your business development fresh in order to drive more leads. You need to generate new business strategies in order to generate new business. Business development is just as important for any architecture or interior design firm as it is marketing.
So because of that, we are going to tell you a few strategies on how to utilize business development and marketing for your architecture and interior design firm.
1. Find The People That Need YOUR Help
Instead of sitting around and waiting for someone to call and inquire about your services, why don’t you go out there and start offering your help to those who need it? This can be done through digital marketing by marketing your company or firm through various social media channels, websites, email marketing, and more. While personal contact is important, you cannot wait until someone needs you. If you don’t market your firm, you will never generate new contacts and you will only limit yourself.
2. Improve The Way You Showcase Your Projects
According to MartinHiesboeck.com, new interior design and architecture firms need to improve how they showcase their past projects. Company design books need to be full of past projects in copy form, but also in digital. Make sure to have your projects somewhere on the Internet where everyone can see it. This makes it easier to send a portfolio to a potential customer and it makes you look extremely professional.
3. Use Business Cards
Never underestimate the potential of business cards. Yeah sure we might live in a digital world, but business cards are extremely useful, compact, and helpful whenever you need to give someone your company information. To further help you with this, your business card needs to look nice and aesthetic. A unique business card design can increase the chances of someone actually using it.
4. Convert Your Firm into a Brand
Everyone wants to be a brand, and everyone should strive towards that goal. The case is the same with your architecture or interior design firm. Through business development, you can determine the types of projects your firm would be known for. You might specialize in residential, cultural, civic, urban design, or even environmental design. The key point is to do something that you would be known for and your brand will be associated with it.
5. Make Public Appearances
Make sure to book as many speaking opportunities as possible, as you never know who might sit in the audience. Through public appearances and speaking opportunities, you are connecting with many people at the same time. Make an appearance at your local school, and who knows maybe you might catch the eye of a couple of students. Those students will want to work for you later. You could also catch the eye of a potential developer who might give you a call for a potential business deal.
6. Grow Your Online Presence
Another way how you can reach lots of people is through the digital world. We mentioned earlier how you can use social media to reach potential clients; well, you can also use social media to grow your online presence and connect with thousands of potential customers from all over the world. Facebook, Twitter, Instagram, and a blog for your firm are excellent ways how you can grow your online presence and your firm to the next level.