A digital marketing campaign requires careful planning to ensure it’s as effective as possible. But without careful planning, you may find that your campaign doesn’t reach its full potential. Let’s go over some of the ways that you can create a perfectly balanced digital marketing campaign, so you can find success in your business with every new launch!
Always Use Current Research
There is no better source for finding out what you should be doing than current research. The more up-to-date your data, insights, and resources are, the more they can help drive your digital marketing campaign.
Don’t make any moves until you’ve read through three or four reports and posted their key takeaways on your team’s company wiki. Conducting regular audits of potential competitors is also crucial—that way you know where they are lagging behind, which helps you stay ahead of them in their areas of weaknesses.
Remember: Be sure to update these insights frequently so that none of your information goes stale. The more fresh data you have, no matter how old it is, generally means better marketing for you and your business. If you’re having a hard time in collecting the right insights, better hire us as the best digital marketing agency such as FirstPage. We’re a creative lab with a team of specialists versed in various aspects of digital marketing, and you can bank on us to grow your traffic and in turn, your revenue. As a leading digital marketing agency in New Zealand, we’re obsessed with delivering real value. We’ll always go one step further than the next digital marketing agency in Auckland, Wellington or Christchurch.
Establish Long-Term Goals
To create a successful digital marketing campaign, you need to think long-term. That doesn’t mean you can’t use short-term strategies or tactics, but you must be realistic about your expectations. It takes time for search engines like Google and social media platforms like Facebook and Twitter to index your content and make it available via search. The same goes for backlinks. Your website won’t get immediately ranked highly in search results overnight—which is why it’s important that you establish specific long-term goals, so that you have something tangible to work toward. Work on SEO every day? Great!
Choose Directed Traffic Sources
Too often, businesses focus on campaigns and then forget about them for months. They need to recognize that digital marketing is a long-term process.
Tracking your progress frequently is essential in order to see how successful your campaign has been and make sure that you’re on track with your goals.
You should never leave something new until it becomes an old habit or stops working; instead, you should come up with a plan for what needs to happen at regular intervals (every week or month). When you notice problems in real time, it makes fixing them much easier.
Track Your Progress Frequently
One way to boost productivity is to check in on your progress as frequently as possible. This doesn’t mean you should be stopping every few minutes just to record how much you’ve done; instead, use tools like RescueTime or Google Analytics and other analytics tools, which will track activity and provide reports that detail exactly how long you spent on specific activities (and if those activities were productive or not). It might sound incredibly basic, but knowing how long it takes you to perform a task—and realizing when you’re deviating from that time—is one of the biggest productivity boosters out there. For example, maybe you always spend 20 minutes reading news articles online before getting started with work. If so, why not set an alarm for 15 minutes? You can then push yourself to finish reading before checking email and getting started on work-related tasks. In short: Set deadlines for yourself based on what you’ve learned about your working habits through tracking tools.
Get Insights from Data
Data is essential for marketers. It tells us where we should focus our time and energy, and if you’re not familiar with data or statistics, it can be pretty scary.
Luckily, there are tons of free resources out there that will help you master your data skills so you have a better understanding of how your digital marketing campaign is performing. Some great places to start are DataCamp and Stanford University’s online courses on Machine Learning (ML) and R Programming (R). Both are easy-to-use programming languages that anyone can learn quickly through interactive programming challenges.
With these two tools under your belt, you’ll be able to pull insights from any data set. This can help you determine what’s working in your campaigns and what isn’t. In other words, being able to get insight from data helps you determine whether or not something needs to change—and gives you actionable items based on real numbers. For example, if your traffic is going down over time, that could mean it’s time to tweak some things about your website design or content strategy. Or maybe more people are visiting specific pages than others—so now would be a good time to create more content around those topics.
Being aware of all of these potential changes allows you do react quickly before any problems occur in order to improve performance in all areas: quantity and quality!
Make Good Decisions Quickly
While it’s important to gather as much information as possible before making decisions, you don’t want to take too long and miss opportunities.
Good digital marketers are able to gather data, analyze it, and make adjustments when necessary. For example, there might be times where you have too many ads running on one site while not enough on another. In those cases, you want to be able to react quickly and adjust your spending. This is an area where many people fail in their digital marketing campaigns—when they aren’t able to gather all of their information before spending money (or before customers get frustrated). It can be tempting when faced with high competition in an advertising space (like SEM) but remember that going faster isn’t always better.