With the advent of technology and the internet, there is a lot to gain from online surveys. You need this information to make your brand stronger and make huge strides towards your success. Online survey success is realized when you have used the results to the benefit of your brand. To achieve this, you should work closely with your target audience to ensure they get you enough responses to make well-informed conclusions and decisions.
To make the most of your online surveys, you must make sure that you do everything right. Give a reason for your target audience to spare their precious time to attend to these survey forms. Here are 7 simple tips to enhance your online survey success:
1. Know Your Audience
Reaching your target audience will give you the right information you are looking for. That way, you will know how to reach out to them and engage them. Check different online communities and identify potential groups that can make to be your audience for the survey. This is vital for directly influencing your market niche.
At first, go broad with this search and as you narrow it down, you will be able to identify who your target audience is. This can be tricky to do because you start with a pool of people but once you know you audience you will be more effective in your campaigns.
2. Personalize Email Invitations
Generic templates usually don’t get a good response rate. If you want a good volume of responses, ensure that emails have personalized greetings and to the point. This sends a message that you care about your audience especially at the point that you are writing their names. Good examples to start of your email include, “Dear Mr. Jack.” Don’t fall into the temptation of writing the usual “Dear Esteemed Customer.”
This way, your clients will feel special and cared about. Of course, some parts of the email can be automatic, but if you can write something that is individual for each person – a line or two, you significantly increase your chance of them becoming your lifetime customers.
3. Send User-Friendly Surveys
People don’t have time to read through a list of instructions. If you can, make your survey straightforward with fewer complexities using NPS Software, according to Zonka Feedback. Non-descriptive surveys are most applicable to your audience. That means they will be comfortable picking options instead of writing lengthy answers. Many users will shy away from clumsy details in a survey. Therefore, make them simple and clear for users to fill with a simple click.
4. Guarantee User Safety and Privacy
In your survey introduction, let the user understand how the information in the responses will be used. Let this requirement be clear and well explained at the beginning.
This will develop trust and confidence among the users and encourage them to give much more valuable information. Your campaign will turn out successful if users know how you will use the information. State that the data will be kept private and confidential and be specific on where it will be shared or used.
It is never good if the people doing the survey believe that you will misuse their information or give access to someone who shouldn’t have one. Making surveys anonymous is a great way to protect the identity of those who are filling out the forms.
5. Do a Follow-up
With busy lives, people may easily get preoccupied with other things and forget to fill in the survey. This may be as a result of shared equipment or gadgets among other things. Even though some may complete the survey immediately, some may need to be reminded. Doing a follow-up is an option to consider and may prompt users to reconsider and do the survey. People may not have time to complete surveys or others may genuinely forget. A follow-up is a good way to boost the response rate.
Here, some examiners are afraid that they will come out as aggressive and boring, asking people all the time when they will fill out the survey. To avoid this, you can ask them to set a date by which they need to send you feedback. This way, they will set the schedule themselves and feel much more obliged to fulfill it. The response way is much greater if you do so. Of course, some people might not fill the survey after all, but this is the minority.
6. Use Incentives to Encourage Participation
Incentives are very useful in encouraging survey participation. This doesn’t mean going overboard to pick some expensive item. Think about a small gift awarded to lucky winners in a competition where the filled-in forms are selected randomly. That’s enough to encourage participation.
When your target audience realizes that there is more than just doing the survey, they will be lured into doing the exercise. It is a good strategy to employ to win over your target audience.
These simple gifts can sometimes be vouchers or coupons and discounts when they shop in a certain online store. This will not set you back financially, but it is a nice gesture and an incentive for them to do it.
7. Present Results Online
Promise to provide results of the research online. Customers will be looking to see your findings. Most importantly, they will be interested in comparing their views with the rest and also learn something from it. Remember that the results should be presented anonymously. You should mention that, otherwise, it can work against you.
Online survey success is a combination of various factors put together. You are doing them for your benefit but you should make others feel the need to fill up the forms. If you need a high response rate from your online surveys, remember to apply these simple tips. They will help you realize success in what you do.