Platform for Worldwide Broadcasting AIG’s continuous efforts to unleash top talents, celebrate diversity, and stimulate the creative economy are exemplified by the Uplive and Hekka Couture Show Series at the NYFW.
Supermodel and entrepreneur Maye Musk attended the Uplive x Hekka Fashion show at New York Fashion Week on February 15th. The show was streamed live on the social media platform Uplive, and featured collections from some of the top designers in the industry.
NEW YORK, NEW YORK – FEBRUARY 15: Models walk the runway during the Uplive X Hekka NYFW 2024 Runway Show at Moonlight Studios on February 15, 2024 in New York City. (Photo by Monica Schipper/Getty Images for UPLIVE)
On February 15, two of AIG’s (Asia Innovations Group) most well-known companies teamed to present a range at NYFW (New York Fashion Week). Uplive (IG: @uplive.usa), AIG’s premier live stream social platform, teamed up with Hekka Fashion (Instagram: @hekka.official), a brand known for its affordable prices and innovative design process, to showcase Hekka’s 2024 line at NYFW (New York Fashion Week).
Maye Musk (Instagram: @mayemusk), a supermodel, a nutritionist with two master’s degrees, and bestseller worldwide writer of “A Woman Makes A Plan,” that has been translated into 25 languages and is accessible in over 100 countries, was in attendance at the performance. Ms. Musk’s insights and knowledge were of tremendous importance for Uplive x Hekka NYFW Fashion Show, improving the event for all attendees greatly. She has toured the British Fashion Award, Paris Fashion Week, and most recently, New York Fashion Week.
NEW YORK, NEW YORK – FEBRUARY 15: Maye Musk attends the Uplive X Hekka NYFW 2024 Runway Show at Moonlight Studios on February 15, 2024 in New York City. (Photo by Monica Schipper/Getty Images for UPLIVE)
Maye Musk wore a trendy tracksuit by KEPPI, an up-and-coming fitness brand that premiered its activewear line on x Hekka Fashion ramp. KEPPI is a modern brand that has recently gained popularity among professional athletes, influencers, and reality stars because of its high quality and low pricing.
Maye wore black joggers and an oversized pattern sweater with a pop-out light grey hoodie. The large ‘recyclable’ phrase on her top was a nod to the KEPPI collection’s sustainable textiles. Black and grey trainers, bold earrings, and her typical blow-out completed the look. The devil, as they say, seems to be in the specifics, and Musk was brilliantly finishing his outfit with sparkling white eyeliner.
More than Maye Musk’s appearance, the NYFW x Hekka Fashion 2024 RUNWAY SHOW showcased Hekka Fashion’s latest collection, which was influenced by post- covid travels and a newfound passion for seeing the world. The event featured live musical performances by Filipino artist Arci Muoz (@Ramonathornes), as well as appearances by musical artists London (@londonondatrack), Michael Coveto (@michaelcoveto), Bandit the Rapper (@bandittherapper), and mavens Rob the Original (@robtheoriginal), Ceaser (@ceaserblackink), Christian Garcia (@christiangarcia), and Michael Chong (@mxkeChong).
Source: dailyadvent.com
A concert by 5 gifted young performers who have been developing their fanbase on UPLIVE’s platform for years completed the evening’s entertainment. Artists can use the app to play at events around the world, collaborate with celebrities, market their work, and receive feedback from their peers. The live performances pleased Musk, who voiced her support and encouragement for UPLIVE and their commitment to inclusion and diversity, particularly as they work to expose young artists to a worldwide audience.
The line was motivated by the world’s reopening to travel following the pandemic and a newfound desire for discovering new places. Activewear, flowy party dresses, leisure, and holiday styles were all highlighted, all of which highlighted ease, beauty, and femininity. Keppi (Instagram: @keppi.fitness), a new fitness company collaborating with Hekka and Uplive will premiere its apparel at NYFW and manage giveaway prizes. Keppi is one of Hekka Fashion’s newest brands with a successful product launch.
NEW YORK, NEW YORK – FEBRUARY 15: Bandit (L) attends the Uplive X Hekka NYFW 2024 Runway Show at Moonlight Studios on February 15, 2024 in New York City. (Photo by Monica Schipper/Getty Images for UPLIVE)
In addition to the fashion show, Uplive presented the NYFW in a live broadcast on the Uplive mobile app the night after the event. Uplive’s three style experts and hosts received the prize and will attend the show.
The Talent Award and the show are just two of AIG’s many efforts to promote top talents, celebrate diversity, and enhance the creator’s economy.
As part of Uplive’s global reach to promote the innovation of upcoming designers, the show includes special acts, creatives, and model from a vast range of cultures showing the future of fashion. Uplive, which has 260 million monthly active users, including over 150 countries, is committed to inclusion and diversity, encouraging people from all walks of life to contribute their abilities. Uplive is now using its worldwide influence to highlight the work of emerging designers.
NEW YORK, NEW YORK – FEBRUARY 15: Michael Coveto attends the Uplive X Hekka NYFW 2024 Runway Show at Moonlight Studios on February 15, 2024 in New York City. (Photo by Monica Schipper/Getty Images for UPLIVE)
Hekka takes pride in being an online platform that values diversity and accessibility. It offers one-of-a-kind designs that don’t merely follow the newest trends, but push it to the next level by adding a “South-eastern touch.” It blends a large choice of sizes for all forms, excellent supply networks, and a trend-setting mindset into one package.
Uplive and Hekka’s collaboration introduces a fresh level of globally contemporary, affordable fashion to the masses. Check out Hekka and install Uplive today to embrace the e-commerce trend and find new talent. Those that install Uplive will also be eligible to compete in the NYFW Talent show. The contestants will have a chance to be featured in Harper’s Bazaar. To level up, customers only need to install Uplive, go public on the app, and earn the contest rewards.
NEW YORK, NEW YORK – FEBRUARY 15: A model walks the runway during the Uplive X Hekka NYFW 2024 Runway Show at Moonlight Studios on February 15, 2024 in New York City. (Photo by Monica Schipper/Getty Images for UPLIVE)
AIG’s Background
With 520 million account holders in over 150 countries, AIG (Asia Innovations Group) is a prominent live social company. As part of its objective to enrich people’s lives throughout the world through creative and exciting live social goods that create meaningful human connection, it has built a broad and diverse portfolio. AIG has eighteen offices across the world that complement the firm’s slashing technologies and flexible global infrastructure by providing strong local market experience in all major emerging countries. Uplive, the worldwide live stream platform, CuteU and Lamour, the prominent relationship applications in worldwide international markets, as well as other quick speech and game-based live social apps, are all part of AIG’s portfolio. Hekka Fashion, the company’s e-commerce platform, delivers customers with an online buying that makes fashion more accessible and offers a variety of chances for collaborations throughout AIG items. AIG uses its creative products to inspire artists and serves all over the world.
