Entrepreneurial skill is one of the most sought-after talents of the 21st century, since we live in a time of incredible opportunities. There is room for development, and those of an entrepreneurial bend are seizing this opportunity to turn their dreams into a financial reality. Such is the case with NeeziieBabiie, a self-made beauty guru, brow expert and entrepreneur.
Having discovered her passion for beauty, styling, and brow threading at the tender age of fourteen, NeeziieBabiie began her very own business when she was only nineteen and pursuing a degree in nursing. Having heard several times and seen for herself that she did brow work with much dedication and talent, NeeziieBabiie wanted to see if she couldn’t turn this passion into an actual job. So, she founded NeeziieBabiie Beauty in 2011, and the company is still going strong today.
In the meantime, she has also travelled across the country to certify numerous brow artists in her very own brow beauty technique. At present, NeeziieBabiie has trained over 3,000 beauty technicians through her brow academy.
She has attended beauty events, and worked with celebrity customers, such as the wife of renowned athlete LeBron James. In 2015, she managed to open a second location in the highly coveted Las Vegas area, which to date, the brow artist counts as one of her proudest achievements.
She has also learned a lot of things in the brow industry, as well as in marketing, since being an entrepreneur isn’t just about having a great business idea, it’s also about knowing how to promote that idea, as well as connecting with the right people.
“Social media marketing is very important to my brand. It is the way my brow services and brand have become so known. My posts have gone viral and have really given me a platform to reach so many men and women. I love that my pictures and videos of my brow services make people very happy,” says NeeziieBabiie, who’s brand channel on Instagram, NeeziieBabiie Beauty, currently has almost 400k followers.
Inspired by fellow beauty influencer, @dressyourface, NeeziieBabiie knew early on that she wanted more than just a social media presence to grow her brand. She wanted to form a bond with her followers, and genuinely offer the help they so needed, and desired. This is why she applied herself to building a brand that appealed to followers, and that they felt confident entrusting their beauty needs to.
NeeziieBabiie Beauty specializes in brow tattooing, microshading, microblading, and other permanent beauty techniques, as well as permanent lip blushing, brow lamination, and hyaluron pen services for the lip area. Lastly, NeeziieBabiie also handles body sculpting services. Currently, she is focusing on maintaining and growing her reach, but also dedicating herself to the community. Throughout October, NeeziieBabiie Beauty is offering special discounts and deals for cancer survivors, in honor of Breast Cancer Awareness Month.
According to NeeziieBabiie, being a successful entrepreneur is also about giving back to the community that has helped you grow and recognizing the people in your circle who have helped you become who you are.
The brow beauty artist says there’s both pros and cons to being a self-made woman, and entrepreneur.
“What I enjoy the most is the flexibility of my schedule,” says new mother NeeziieBabiie. “I can be with my family as much as I want. Especially now that I have a little girl that is 16 months, I do not want to miss a beat with her. Being your own boss is the best feeling in the world, knowing that you do not have to clock in on anyone else’s watch. You make your own schedule and do whatever you want.”
Indeed, in our talks with entrepreneurs, we’ve seen more and more of them quoting the schedule flexibility as one of the biggest reasons to become an entrepreneur. More and more businesspeople are migrating towards a more self-directed schedule and favoring it to traditional 9 to 5 hours. However, it’s not all milk and honey, according to NeeziieBabiie.
“Being an entrepreneur means you are definitely working 24/7 because you don’t ever clock out like a regular 9/5. You are constantly trying to make your business better and even more successful all day long and whenever you do have a free moment. Your mind never stops running on what you need to do for your business, however this is what it takes to be successful.”
Clearly, NeeziieBabiie isn’t just talented in brow beauty, she also has a keen mind for business, which has helped her weigh the pros and cons of the entrepreneurial journey, and in the end, deemed it worthwhile.
At present, she seems content with the place her business is at, though as is the case with entrepreneurs, not for long. She’s already planning her next moves and finding ways to grow NeeziieBabiie Beauty into something even bigger and better. With the help and support of her social media following, as well as her dedicated team of beauty technicians, it’s likely that she’ll succeed in building the beauty empire she dreams of and opening up many more locations in the near future.
Not only does NeeziieBabiie take aspiring beauty artists under her wing, but she also offers advice and guidance to young, up-and-coming entrepreneurs, like she was once.
“The best advice I can give is to never give up. This is almost two decades in the making for me. Undeniably in your journey as an entrepreneur, there will be ups and downs (this is inevitable!) but the reward that comes from your perseverance and hard work is incredible,” she confides, also recommending finding a mentor in your chosen field, as a good starting point. Finding someone who inspires you in your entrepreneurial journey is a priceless addition and motivation to go forward with your business.
“I also make sure to write everything down,” says NeeziieBabiie. “Writing my short term and long-term goals down keeps me accountable and strengthens my vision. It’s so utterly satisfying to see my progress.”
But at the end of the day, it’s all worthwhile, when you end up with hundreds of thousands of followers, a strong and beloved brand, and most importantly, a job that’s also a passion.