Nordic design has been highly popular in the past few years, and that popularity is only growing. Whether it is the sleek style of their restaurants and cafes, the all-black uniform of Scandinavian fashion bloggers, the bright and inviting interior of Nordic houses, Nordic design is known for an aesthetic marked by minimalism and functionality. This aesthetic translates into website designs as well and there is a definite pattern of simplicity and modernity when browsing through the popular websites of the North. Want to get the minimalist aesthetic that the Nordics are so well-known for? Here is a round-up of some of the most prominent trends in Nordic website design, from one country to the next.
When navigating websites, functionality is definitely an appreciated quality. We expect information to be accessible and well presented. The Danes know this, and while keeping functionality and accessibility as the most important features, they intertwine it with the simple and interesting design. See Paustian (Denmark’s most prestigious furniture company, going on 40 years), www.clubfaust.dk and www.ke10.dk as inspiration for a simple but eye catching designs.
Natural elements, neutral colour palettes
Like their houses, the Nordics tend to use bright and soft hues for their websites. Finland especially has long been known for great, minimal design in everything from kitchenware and furniture to industrial items. Their designs are always well presented online as well, as seen on Marimekko, for example.
Instead of bright colours or patterns, Swedish design is generally known for playing with textures and a palette of muted colours. Contrasting dark and white, small details with large sculptural shapes makes a dramatic, impactful statement. SAS stands out from other low-cost airlines with their sleek but impactful website design. Is another great example of a black and white contrast, as is Minirodini and the ever-popular Swedish retailer H&M.
The Nordics have somehow managed to create a contemporary aesthetic in the 50’s that still can be categorised as modern today. Going for Nordic design is a good investment as it is a classic choice guaranteed to last long. Check out retailers such as Kollektedby and f5 Conceptsore for some Norwegian inspiration.
Another trend worth noting, which seems to have followed Nordic design for the past decades, is the references to nature. This trend actually rounds up all of the features mentioned above, organic shapes and colours, classic modern aesthetic (as nature never goes out of fashion), neutral palettes and functionality. For a popular and trendy aesthetic, Nordic style, whether its housing or digital, is pleasantly easy to adopt. Less is more but don’t be afraid to contrast and experiment with clashing shapes and colors.