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Reasons why customer satisfaction is important

by Billy Antonio July 13, 2019
by Billy Antonio July 13, 2019 detailed illustration of a customer satisfaction meter with smilies
1.3K

Customer satisfaction is a significant part of your marketing campaigns; that is why you should never neglect this because a happy and satisfied customer is the advocate of your product or company. It’s a concept of measuring the extent of consumers’ expectations. It is essential to identify a loyal or unhappy client to reduce customer losses and negative ratings.

For better revenue higher ratings, you cannot rely only on a great product not even on comparatively low prices, but also it depends on the experience of your product foremost.

Source: Medium

Contents

  • 1. Word of mouth:
  • 2. Customer loyalty:
  • 3. It’s cheaper to retain a loyal client than hooking new ones:
  • 4. Happy customer leads to happy employees:
    • Conclusion:

1. Word of mouth:

In this, digitally connected world, people instantly share their experience with some brand with hundreds and thousands of people and give reviews. Most of the consumers get recommendations from their friends or families, and they are concerned with social reviews shared from them, and they won’t even consider a product of fewer than four ratings. So word-of-mouth is considered a vital influence for customers.

2. Customer loyalty:

As long as you keep your words and don’t break the trust of your client and maintain your trustworthy relationship with your them, they will keep visiting you all over again. A loyal customer will turn into your brand ambassador or advocate you for life long creating higher revenue.

3. It’s cheaper to retain a loyal client than hooking new ones:

Stats from this website, reveal that grabbing the attention of new customer costs six times more than retaining already existing client. So don’t ignore your customers once they leave your store, outreach them, and send emails for special promotions, send a survey to listen also you can offer a personalized experience to please them.

Source: Mattresses Today

4. Happy customer leads to happy employees:

Importance of happy employee cannot be neglected. It’s draining to deal with an unhappy client, and it worsens the situation when employees feel like a barrier between the customer and the business. So a happy buyer does require a happy employee, and only then your revenue will be higher, and your profit milestones will be achieved.

Conclusion:

As people don’t buy what you do, but people buy why you do! A satisfied customer is very important for your business and your revenue, keeping you and your client both happy.

businesscustomer loyaltycustomer satisfactionEmployeesmarketing campaigns
Billy Antonio

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