Trends in Retail Packaging

Did you know that packaging is one of the main factors influencing consumers’ buying decisions? It makes sense, considering it’s the first impression a customer has of a brand.

The packaging industry is set to continue to grow, reaching $1.05 trillion by 2024. There’s no doubt that with growth comes different trends.

If you’re wondering what the new trends in plastic retail packaging are, you’re in the right place. Continue to read to find out more.

Digitalization of Plastic Retail Packaging Boxes

2023 is the new beginning of a decade where the digital world dominates. Now, the digitalization of packaging involves digital printing.

Thus, computer generation is now more important than ever. After all, it’s the key mechanism behind creating graphics and physical product packaging.

Digital printing allows more customization options and personalization than mechanical processes ever did. Just compare it with typesetting.

Also, it will involve things like increased reporting or upgraded tracking levels at each stage of the packaging process.

Most packaging businesses said goodbye to analog within the past decade to embrace digital. In 2023, most companies will be on the digital train, even if it means making an investment and retooling a factory completely.

Ultimately, this trend is linked with the idea of more efficient supply chains, which is a must considering the increased demand for e-commerce products. Sure, you may not see a direct impact on your business for not adopting this trend. Yet, make sure you show consumers that your brand can innovate to attend to their needs.

Multi-Font

Multi-font texts are currently a popular packaging trend. Designers opt for coordinated fonts to ensure it looks less dull. This technique is sometimes used to make important words pop.

To be specific, thinner and smaller fonts are used to provide information in the packaging and bolder, and bigger fonts are used for the brand name.

Clear Plastic Retail Packaging

If there’s a classic style in retail, it’s a transparent package (especially for food). This kind of package has several benefits. It displays the high market appeal of your brand and enables consumers to visualize your products more clearly.

Plus, product information such as size, shape, and color are also showcased, typically printed at the back.

Basic Plastic Retail Package: Minimalistic Style

The minimalistic lifestyle has been a popular trend in the past decade. So it’s not surprising to find some brands adopting packaging with minimalist design.

Most minimalist designs keep things simple, only including a few visual elements and a brand name. This allows the customer to pay attention to the brand’s main message.

Plus, embracing a minimalistic style allows consumers to look at something neat, easy to read, and eye-catching. Thus, it makes it easier for brands to attract more customers.

So, don’t be afraid to hop on the trend and adopt a minimalistic design, especially if you want your brand to look cleaner and fresher.

Personalized Custom Plastic Retail Packaging

There’s no doubt that customers are becoming more socially aware nowadays. So, now it’s the perfect time to design packaging with meaningful messages. There are so many options! Think of topics like health, politics, and the environment.

Significant messages such as ”reduce plastics”, ”mental health matters” and ”save the planet” can make an impact on your consumers. Plus, you enhance your brand’s image by letting people know what your business stands for. As a result, it could lead you to gain more customer support.

Sustainable Packaging

Nowadays, there’s a strong demand for brands to be more environmentally-conscious. Customers want businesses to decrease the production of materials like polyester, tin, rubber, and plastics. These non-biodegradable materials are damaging to the environment as they never decompose.

Adopting more environmentally-friendly packaging like cardboard and recycled paper is a great long-term option. Plus, recycled paper is cheaper than several other alternatives.

Cost Of New Plastic Packaging In Retail

Linked to sustainability trends and the supply chain is the volatile cost of resin’s virgin feedstock material (known as petroleum). Since oil prices are constantly changing, so do resin costs. Expect plastic packaging prices to be volatile.

Nostalgia Is Trendy: Embrace Retro Designs

Whether you’re targeting a young demographic group or middle-aged people, nostalgia certainly has a key impact on them—no wonder why several businesses are adopting the vintage packaging trend this year.

These designs feature muted or toned colors with bold shapes and letters, embracing the vibe of 90s products. Since a retro packaging visual style stands out in comparison to other brands (considering most use a modern design), it tends to be effective in grabbing potential buyers’ attention.

If your business has been in existence for a while, it might be worth considering changing back to your original design. You will provide consumers with a feeling of nostalgia and show your history as a brand.

Ultimately, throwback designs evoke an earlier era of placidness and simplicity and bring back memories of traditions. By communicating nostalgia, retro packages help drive sales.

Plastic Retail Packaging Trends

The modern customer is less brand loyal. So, tactics like using a versioned or customized packaging (by using digital printing) can help brands address this matter.

But this trend is not the only one to consider: there’s high demand for brands to embrace sustainability. Try to use recycled plastic in your packaging; it can be enough to show you’re willing to produce more eco-friendly products in the long run.

There are many plastic retail packaging trends. Pick one suitable for your business and show consumers your brand cares about innovation, even when it comes to packaging.

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