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Business

Should I Buy an Instagram Account for My Business?

by The Frisky November 28, 2018
by The Frisky November 28, 2018 Source: Influencive
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This is a very common question that I have heard from my friends and clients in the past few months when it comes to growing an Instagram account with a big number of followers.

Based on my research, it is very tricky to buy an Instagram account, “what does that mean?” If you have no time to grow yours or you think it might take too long to create one and grow it daily, you are right! Growing Instagram is very difficult nowadays compare to two years ago. Since Instagram has changed all the algorithms for the explore page on your Instagram App that your content could be shown there based on people likes and get your posts viral in the explore page to grab attention from users in order to gain followers. Although that’s awesome, it is very difficult nowadays. Moreover, there are some growth services such as Labgram, that they apply the users’ interaction strategies in order to grow your account through the people that might be interested in your content. It could be helpful, but it’s not magic!

Many businesses or even some people who are trying to be known for their talent are impatient and cannot wait for a couple of years in order to grow their account. They start thinking about buying an Instagram account from another influencer, believe it or not, it is currently happening. Besides, the most basic and important factor of growing your account and getting more followers who are interested in what you are doing is the quality of the content which is everything!

The first question would be “is it okay with Instagram that I bought my account from someone else?”. Based on my current research and going through Instagram policy, they do not like that and definitely do not encourage you to buy an account. They want you to start your own account and post great content so you can gain followers over time. However, they are not going to ban your account or take action on you since you bought your account from someone else. However, you will get banned if you post inappropriate contents or use someone else’s content without mentioning and tagging them in the caption.

Now the second thing you might consider would be “what kind of account I should buy?” What do I really need to check before buying a profile account? The most important thing that you should always remember before buying an Instagram account is the account that you want to buy should be in your niche or field of your business. That’s how you can take advantage of the followers who are interested in your business niche which enables you to generate leads.

If you have a local business, it’s better to go for an account with at least 5% to 10% of followers from your country or even your city! If you think that’s a small percentage, you are wrong because it’s very hard to find an account with let’s say 50% US followers since the Instagram is a worldwide app and people from all around the world following many accounts based on their interest.

Make sure you ask from the influencer for the account’s insight statistics to check the gender of the followers and the other information that has been provided from Instagram to match with your business user target.

The last and the most important thing that you will face is where you should buy your new Instagram account? According to my research, there are some accounts on Instagram that they mention the account is for sale in their bio. But another question that will pop up here would be “how can I trust them to send them money?” or “what if I send the money and get scammed” all these questions are valid, and these are the concern for buying an Instagram account.

 

I thought using an escrow service for the transaction might be helpful, so I checked out the escrow.com since they are a well-known escrow service in the world.

Unfortunately, escrow.com doesn’t cover the social media transactions, it’s mainly for jewelry and even domains, not social media accounts.

I found another website called Social Tradia, they say we are specialized only in providing the escrow service for social media accounts such as Instagram, Snapchat, Facebook and Twitter. The only issue I found is the escrow process might take a couple of days, but it seems the speed of the process depends on how the two parties act and respond! Moreover, there are some accounts on this platform which is from people who want to trade their Instagram account for money! The interesting part is you can also negotiate the price with the seller’s trough their offer system.

The last words that I would like to share with you would be, no matter if you want to buy an account or not, you need to remember to post quality content that your followers like to see! Basically, people follow your account for a purpose to make sure that they see what they are looking, which is quality content in your niche. You can post daily, but I recommend 3 to 4 times a week which gets you perfect result. Remember Instagram is a powerful tool which you can be leveraged to generate leads and attract your future clients.

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The Frisky

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