Are you thinking that your webpage is lacks something, and be in need of a serious makeover? You’re not completely satisfied with the results it should deliver?
You’ve probably reached a point where you need to think about what kind of effect should it have to draw attention? According to Rankbyfocus, a good design website should draw the same attention as a person walking down the street, wearing a cool new outfit. All eyes were on him. This effect should be what every new visitor experience.
With each visit, this fresh design should contribute to the new business opportunities. It should as well reflect what your business aims to achieve in the online world, how it wants to be seen by consumers.
What is important to have in mind at the start is that having a website doesn’t mean your job is done. Trends in the online world are ever-changing, technologies are improving and advancing, and if you want to stay in line with all the new trends, you have to be able to change your website with time. Hence, creating a website is not a one-time investment.
To have a successful web presence and attract new business opportunities, one has to think and emphasize what sets their business apart from the competition and constantly improve user experience.
But If you came across this article, you must be thinking is it time to redesign your website? Here are 5 signs your business website should be redesigned?
Contents
1. It simply doesn’t answer your business expectations and goals anymore
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What is the reason behind having a website? The main goal of any website is to meet business goals.
So, your goals could be, or often include some of the following:
- Increasing profit
- Be on the first page of a search engine result
- Be better than your competition
If this is what your goals looked like when you first created a website for your company, you’re probably guessing where the problems arose and why it was time to redesign.
Keep the goals of redesigning your page clear and specific, for example:
- Selling specialized products to customers who are able to pay for it
- Selling supplies at discount prices
- Increase selling of international travel tours (if you are already selling enough local ones)
- Creating a customer base who are interested in your products, and are willing to read newsletters you sent them via email
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This is exactly the thing that the users are most interested in, what they often evaluate as the most important. Each visitor wants to be clear about where the information they are visiting for is located. Confusion is what you need to avoid causing when people visit the page.
For example, imagine a customer walking in your store equipped with products of the highest quality, but struggles to find what he is looking for. Even the cash register is not easily spotted, and two workers simply cannot work at the same time. In this case, a customer walks out and finds a competitor store to buy what he needs, leaving you with a missed opportunity.
A redesign should be done in such a way every visitor intuitively knows where to find what he needs. An example of good practice shows that a visitor should be only 3 clicks away from the information he seeks.
Having quality navigation is simple. The main page contains info on the company, contact, and the drop menu of all your product categories and services.
3. Page is not responsive
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What does this mean? Well, responsiveness is a design feature that allows you to customize the elements of a web page depending on the size of the screen on which it is displayed. In other words, the page will look on all screens and devices as if it was designed just for them. And one of the most frequent mistakes of a business that does not keep track of changes and trends in the online world, as was mentioned in the introduction is this.
Did you know that more than half of internet traffic comes from mobile devices? So, it is important how your page will be displayed on the cell phone screen, a tablet screen, or any other modern device that should appear in the future. Let’s face it, fewer and fewer people carry computers around, so your page has more chances to be visited via some other device.
In addition, Google takes the responsiveness of your website as one of the criteria for ranking a page. Maybe the competition in search results is ahead of you because of that.
4. Maybe it’s not SEO friendly
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Search engine optimization refers to everything you do to convince search engines that your site is the best result for a query. In order for any search engine to recognize your website as a relevant result headline, photos and all content should be SEO friendly.
Some of the symptoms of a poorly optimized website are:
- Google struggles to find you
- your competition is lonely on the first page of the results
- you do not have a blog section with news and interesting facts related to your industry
- you have not linked the page to your social media profiles.
Poor optimization means an urgent call for a redesign.
5. Visitors are leaving the page as soon as they visit
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Also, aside from optimization, there is another urgent sign you need to redesign, and that is when statistic shows that people are leaving your website right after clicking it. That is, after visiting the first page. This can be easily found out by using some online analyzing tools.
After considering these five points you should be clear about whether your page needs an urgent redesign, or maybe just a couple of minor changes. Additional advice should be to follow and compare data in between redesigns. The data can show improvement or aggravation. Based on it, you’ll know what to aim for in the next redesign.
