Whether you are at the start of your journey or you have been preparing for the marketing adventures that await you, we will try to point out to some useful suggestions that can be of assistance to you on the way. When using Marketing Automation software, you have to recognize the fact that this industry has grown rapidly, and now, 49% of companies are addicted to the applications mentioned above. There are many mistakes but, we will talk about the ones that appear most often in everyday situations and how to use them to your benefit.
The first one is Flying Blind. The starting point is purchasing the marketing automation software and the second is applying it to everyday requirements of the task in hand. Implementation of the Marketing automation software is the essential part of it all. There is a saying “A good plan is half of a well-done job,” so our advice is to focus your energy and actions on defining a strong lead inbound strategy. After that, you can purchase the email marketing automation software and quickly launch your campaign.
The second common mistake is called Contacting leads that don’t expect to be contacted by you. In this one, you automatically think that buying email lists and reaching a broad audience in a short period will result in a fast profit of clients at your disposal. This approach can backfire easily for a simple reason. People who are contacted without their approval and before they give you their email address will see it as a to aggressive marketing approach. You have a better chance of a positive response from the potential client if you focus on optimizing your website and creating content that might transform the website visitor into a future qualified lead for the long run.
When we are speaking about marketing automation mistakes, we have to mention the third one: Irritating leads with too many emails. Your target is to increase sales, but with the right tactics. If you send too many emails, you will decrease your chance of interesting your potential client in the material in the emails. Your efforts should be oriented towards a smaller number of email which will be enriched with content and will have a high impact on the recipient.
The Right Audience but the Wrong Message is the fourth most common marketing automation mistake. Now in your business software, you have a vide database who you can send a tone of emails and turn to sals. There is no guaranty in this method. The fact is you should divide your emails into specified groups, an email list segmentation so you can target specific content for the target group you are sending emails.
The fifth most usual marketing automation mistake is Neglecting Testing and Optimization. Putting testing and optimization in the last place is an expensive mistake and probably the most dangerous one for marketers in this line of business. We insist that this method, when implemented in your system of testing content and optimization of emails will allow you to enjoy the benefits of your efforts.
We hope that we have helped some of you with these suggestions and make sure you use them in the right way so you can be genuinely satisfied with your work.