Social media platforms are competing with each other on a daily basis, all trying to be better than the rest. They are all fighting for your registration and continued content creation on their platforms.
But the popularity of social media platforms is closely connected to demographics. For instance, Facebook was once the most popular social media platform for teens, but it has been recently toppled by Snapchat. Since the rise in popularity of Instagram, young adults have preferred Instagram to Facebook.
But how are social media platforms fairing in comparison to your business? What are the best social media platforms and services that will help you expand your business? Stick around and find out.
Founded on February 4th, 2004, Facebook is the largest social media platform in both numbers and brand recognition. Facebook recently passed 2 billion active users, and still holds the record number for most active users for a social media platform. Facebook remains the best social media platform for your business, with over 1 million small to medium-sized business operating and using Facebook as the platform to advertise their product or business.
Twitter is a place where almost 336 million active users limit themselves on 140 characters to advertise and market their product or business. Twitter mostly serves as a place where your customers can interact with you, ask you questions, read the latest news, and more. Twitter has target ads which can be used to increase your audience.
Instagram serves as a visual social media platform owned by Facebook. It has more than 400 million active users, and most of its users post information about traveling, fashion, food, art, and more. Instagram is widely used because of its unique filters for photo and video, and almost 95% of all Instagram users use Facebook as well.
Crovu is our first social media service on our list. Crovu has seen a rise in popularity recently with over 160,000 happy customers and almost 45 million followers. They offer social media services for Instagram, Facebook, Twitter, and YouTube. They provide services for each of these social media platforms from likes and followers, to YouTube views and subscribers. They promise quality results and they are here to help you before and after sales.
LinkedIn launched on May 5th, 2003 with the goal of being the most popular social media platform for professional networking. With over 400 million active users, and a website available in 24 languages, the LinkedIn best works for people who wish to connect in similar industries. LinkedIn is used predominately for networking, with a lot of business related information and statistics being available on display for every user.
YouTube is the largest and definitely most popular social media platform for video. YouTube serves as the second most popular search engine, behind Google, and has over 1 billion website visitors each month. It is owned by Google after they acquired the company in 2006 for around $1.65 billion. YouTube is a social media platform where you can get paid for making videos and entertaining people. The more subscribers you have, the more views you will have, the more revenue you will make.
Pinterest was launched in 2010 and is a relative newcomer in the social media platform scene. With over 100 million active users, Pinterest serves as a platform where businesses can pin their content and interests. Pinterest is a platform dominated by women, and it should be considered by businesses whose target group are women.