Billboard and outdoor advertising are one of the oldest, most reliable, and most effective forms of advertising. It has been used for centuries to reach a large audience with a single message.
And in today’s digital age, contrary to popular opinion – it is more popular than ever. On that note, here are ten things you need to know about them!
1. They Are One Of The Most Cost-Effective Forms Of Advertising
Billboards are a very cost-effective form of advertising for a number of reasons.
For one, they can be used to reach a large audience with a single message. Not many other mediums can do that. Additionally, they’re placed in high-traffic areas, which means that more people will see them. As opposed to, say, TV ads, where you have to pay more for better airtime – billboards are always there.
What’s more, billboards and outdoor advertising are very durable (if done right) and can be used in all weather conditions.
When you put all of that together, you end up with one of the most cost-effective forms of advertising on several fronts.
2. They Have A Very High ROI
Billboards have an excellent return on investment, there’s just no other way to put it.
For one, they have a very high reach – which means that more people will see them than other forms of advertising. Unlike TV ads or even Google ads that we skip or hide, we can’t quite hide the billboard. Additionally, the frequency upon which the billboard is seen on daily basis is very high. Depending on the location, the outdoor ad you’ve run may be seen by ten, a hundred thousand, or even several million people per day.
All of these factors together create a billboard campaign that is both efficient and effective which will result in a wonderful ROI.
3. They Can Be Highly Targeted To Specific Demographics
Billboard advertising can be highly targeted to specific demographics, making it even more effective.
For example, if you are a car dealership, you may want to place billboards near highways. That way, you’re sure to target drivers, and hope that you target those that are extremely dissatisfied with their current set of wheels and are ready for an upgrade. Also, if you are a restaurant, you may want to place billboards near busy intersections. This will target people who are on their way to or from work and are likely hungry.
The possibilities are endless when it comes to outdoor marketing, as you can see for yourself if you pay this website a visit. So, it’s important to tailor your billboard and other outdoor marketing mediums placement to reach your specific target audience. Doing so will result in a much higher ROI for your campaign.
4. They Are Perfect For Local Businesses That Want To Grow And Reach Certain Audiences
Local businesses can benefit from outdoor marketing in a number of ways.
For one, billboards are the perfect way to target a specific geographic area. Unlike other forms of advertising, you can be sure that anyone within a certain radius of the billboard will see it. This is perfect for local businesses that are looking to reach a large audience within a specific area.
What’s more, billboards are perfect for small businesses that are looking to build brand awareness. By plastering their logo and branding all over a busy intersection or highway, potential customers will start to see the business name everywhere they go. This type of visibility is key for any company that wants to grow its customer base. But, we’ll get to brand awareness in a minute.
5. They Are Extremely Complementary To Other Marketing Efforts
We’ve already established that if you’re looking for a way to reach a large audience quickly and efficiently, outdoor advertising is an excellent option. However, what we didn’t discuss is that this “archaic” marketing strategy can be used to complement other marketing efforts, making it an even more powerful tool.
For example, if you have a website and are running a Google ad campaign, you may want to consider using billboards as well. This will help to increase your reach and ensure that more people are aware of your product or service. Additionally, if you’re doing any kind of social media promotion, outdoor advertising can be a great way to drive traffic back to your profile or even a website with a simple QR code.
In short, outdoor advertising is a versatile and powerful tool that should be included in any comprehensive marketing plan.
6. They Offer A Great Way To Build Brand Awareness
One of the most important aspects of any business is brand awareness. Simply put, if people don’t know about your product or service, they’re not going to buy it. Outdoor advertising is a great way to build brand awareness and create top-of-mind awareness for your product or service.
How? Well, think about it – every time someone sees your billboard, they’re reminded of your product or service.
It’s hard to forget a good billboard ad, and that’s exactly what you want – for people to remember your company name, logo, and slogan. Additionally, because billboards are such a visual medium, they’re perfect for showing off your product in all its glory.
Seeing the product in use or just seeing it, in general, can be a powerful trigger for people that may want to buy it. This, in turn, helps to build brand awareness and increase sales tenfold.
7. They Are Eye-Catching And Almost Impossible To Ignore
People are drawn to billboards because they offer a quick and easy way to learn about a product or service – the 8-second rule and all that.
They’re one of the most visible forms of advertising, and they’re nearly impossible to ignore. This is because they are placed in high-traffic areas – areas where people are likely to be looking around for something to catch their attention. You know, when they’re super bored in sluggish traffic.
Additionally, they’re often brightly coloured and utilize eye-catching graphics and slogans. In other words, they’re designed to grab attention. And, in most cases, they succeed.
So there you have it! These are just some of the reasons why billboard and outdoor advertising should be a part of your marketing mix. If you’re looking for an effective and affordable way to reach your target audience, look no further than billboards and outdoor advertising.