With a strong economy, beer should continue to be a profitable business in the upcoming years. Retailers are keeping a closer eye on their own sales and use very simple marketing strategies to develop business in order to make a profit on consumers’ thirst for beer.
When someone thinks about boosting beer sales, the first idea is to come up with an innovative solution, but it comes down to doing the basic things effectively, such as installing custom beer tap handles.
Depending on store size, geography, customers, and a host of other aspects, some tactics are more effective than others. But focusing on four or five fundamentals always proves to be beneficial. Here are 10 steps to increasing your beer sales, arranged in no particular order.
1. Use custom beer tap handles
Where beer tap handles are usually installed? Right at the eye level of customers, on the bar counter. As a result, because they are more likely to catch customers’ attention, tap handles become the bar’s most selling element.
Install a brand-new, original custom model to inform customers about your beer selections, and your sales will rise by 10% just in the first quarter!
A broad range encourages consumer loyalty and increases sales traffic. Customers will return repeatedly to your establishment if they know that it is the place where they can get everything they are looking for.
If demand for craft beers has decreased for some reason, instead of reducing the number of SKUs in stock, it is better to readjust the range in accordance with market conditions.
The wider selection of beer you have, the better.
It is impossible to sell something if customers don’t know you have it. Your store should have beer on display everywhere, including the entrance, end aisles, cooler, shelves, and floor. Your beer displays, though, shouldn’t be disorganized. Each display ought to serve a particular purpose.
- Regardless of the size, the displays should be eye-catching and tidy.
- Arrange products so that customers may quickly find what they’re looking for. Display craft beers by state or region, for instance.
- Choose products to advertise and display based on seasonality, for example, Mexican beers in May and Marzens in October, cans in the summer and big bottles of dark lager in the winter.
4. Let consumers try before they buy
Where permitted, sampling and tastings offer customers the possibility to try new beer varieties they may never have tried before, and pair beer with different foods.
Encourage your customers to try new varieties by offering “taster packs” of six or ten various craft beers, or even gift packs (new each month) of different beers.
5. An informed customer is a better consumer
Signage is important, especially when the place is crowded. No matter how many salespeople you have, they can’t assist every consumer. Signage can, if it contains details like awards a beer has received, reviews or ratings, if any, as well as information about its origin and unique qualities.
6. Take advantage of promotions
Regularly give your customers new reasons to come to your establishment and order some beer.
Big brand promotions help boost sales traffic and beer volume. To attract more customers, think about how to make your establishment stand out from other pubs and bars in your neighborhood. For example, you can stay open and offer promotions till late at night.
Come up with all sorts of Happy Hour ideas and pair them with food (Beer and wings happy hour, Tacos and beer day, etc.)Drinks and food make a great pair for upselling, and serving them together can boost your overall revenue.
Create a hashtag, competition, or something similar, the only limit is your imagination.
Have a team of beer enthusiasts that can respond to clients’ questions honestly, thoroughly, and with familiarity.
Service can make you stand out from competitors. A staff that is passionate, active, and knowledgeable about the goods you sell is a key component of service. Hire people that love beer. Maintain a positive atmosphere and offer your staff the possibility to keep learning. They will share their excitement and knowledge with your clients.
8. Get a fair price for your products
If you’re doing everything else right, there’s no reason why you shouldn’t be able to obtain a fair price for your goods. Proper pricing doesn’t mean the lowest prices, it means competitive prices.
Show clients what a lower price means if you do decide to utilize pricing as an attraction to make a purchase. Instead of just listing the cheaper price, put the savings on a sign, so they can really see they are getting it for less.
Let people know you’re there. Advertising helps spread the word about your business to potential customers and informs current customers about sales and events. Advertise more than simply a weekly or monthly deal to get people’s attention. Do unusual things. Organize unusual events. Select obscure holidays and celebrate them with a special offer. Promote it in the newspaper and on in-store signs. Sponsor a local event to get the word out about your establishment.
To reach a broad audience use digital and online marketing. The obligatory updates include changing the opening or closing hours of your establishment, adding new items to the menu, sharing photos of any events you have at your place. You can also publish advertisements on social media.
Keep an eye on and enhance your online reputation. A search engine-friendly, optimized website may be beneficial for your restaurant or bar. Use your website to find out more about your relationship with your customers.
There are undoubtedly a lot more strategies to increase beer sales. It often takes some trial and error to figure out what works. Test a few of the abovementioned tactics to determine what suits you best. While each business has its own unique features, once you establish your niche, you can consistently implement the strategies that lead to success.
Cheers, and good luck with your business development!