We all love to feel special even more so when searching for that personal touch in just about everything, from eyewear to footwear and all kinds of apparel. While there are different degrees of customization, they are all linked to the product customization that people can relate to and most especially through which they are able to see themselves.
According to Deloitte research, 50% of consumers expressed deep interest in purchasing customized products. Interestingly, 1 in 4 consumers were even willing to pay more for a customized product. This isn’t surprising, given the fact that the US apparel market alone is estimated to reach a value of $390 Bn US Dollars by 2025.
So why is custom clothing a better option for customers? The answer to this can easily be understood based on five important aspects that are: Personalization based on Interests, Customer Experience, Details, More wear, Conscious Shopping. Below we jump deep into these points.
Personalization of Interests
This is perhaps the most important aspect of all regarding why custom clothing is a better option for customers and that is based on personal interest. If a customer is a huge fan of mystery and fictional tales, then chances are a search into this niche area would also involve looking into customization features. Similarly, an outdoor adventurer who loves motorcycling would definitely jump on the opportunity to get a custom biker jacket that is reflective of his personality and lifestyle but most importantly that reflects his interests. According to The Jacket Maker, these factors are essential to make and sell a great jacket, as people are trying to show their individuality through outfits.
Down to Details
That’s right! Details make all the difference to all customers and the only way to make the most of this point is by going for custom clothing. Many customers find great clothing or even bags, accessories and footwear but somehow there’s always that tiny detail that is a tad bit off. Whether in the cut or fit or simply the way it looks or feels. It is often due to this point that many brands find returns of products an issue to be dealt with. Customized clothing however offers customers the personalization of their dream products that offer a great number of details that can be incorporated or even edited as desired.
More Wear out There
Another beautiful aspect of why custom clothing is a better option is that it enables more wear without running the risk of tear or any kind of damage. In the age of fast fashion many customers fall in a rut due to this point as many pieces have only a limited time of wear before they fall apart. Here’s where custom clothing saves the day by offering a bit more longevity to products that customers enjoy on a long-term basis. Hence, as mentioned above, they are willing to pay a few extra dollars and more to get a custom product fit to their personality, lifestyle and something durable enough to last a good number of years.
More of an offset quality that can only be experienced by customers who find their best through custom clothing is conscientious shopping. While this may be a point that is debatable, much less a matter of opinion, impulsive shopping may also be curbed by conscientious shopping if customers are able to get their heart’s desire through customized products. Again, this may or may not apply to all customers alike.
What really matters most and is a deal maker or breaker for all brands despite there being customization or not is customer experience. What keeps a customer on a brand’s page especially shopping online is always determined by how the customer feels on the page and if there is a sense of connection or discontent really depends on what the brand has to offer and even more so, how welcoming and comfortable experience is being offered to all customers. According to Arthur Middleton Hughes – Founder of the Database Marketing Institute says that customers leave a brand if they are not happy with the way they are treated. Are not happy with the product they are seeing or are not happy with the price point of the product. It is also possible that the customer is no longer buying from the category being offered.
Custom Clothing Conclusion
So in ending, not only do we know just how impactful custom clothing is for customers not just as an option but a feature that is just as important for brands to keep their customers coming back for more as it is for customers in curating a wardrobe with pieces that they truly love and feel happy and confident wearing as an extension of themselves. Now that’s something only customization can offer and nothing else.