If you engage in any social media marketing, you know it’s an ever-evolving process. Companies that offer social media management services have to constantly adapt to the changes to provide the best results for customers. Here are the changes to look out for in 2019. Make sure the company you choose understands these changes.
New Social Media Networks Emerge
For the last several years, Facebook has been all the rage, followed by other networks including Instagram and Twitter. Facebook is no longer the social media darling it once was, though, thanks to an epic data breach that impacted millions of users.
The data breach has actually created room for other social media networks. Expect new networks to emerge to fill that hole in 2019. Keep an eye out for Vero, Facecast, and other emerging networks. They could be the wave of the future, and you might want to add them to your marketing campaign. Just talk to the company that handles your social media management services to see if you can explore these networks. Even if you aren’t ready to dive in and try new networks yet, it might still be a good idea to reserve a handle, so it isn’t taken when you’re ready to jump in.
Dark Social Leads to New Ways to Track Success
If you ask companies that offer social media management services what their biggest concern was in 2018, it would probably be dark social. Dark social refers to those referrals that are hard to track. For example, it’s difficult to track private shares.
Marketers were up in arms about it last year, but 2019 will be different. Companies are finding new ways to measure success. Companies that offer social media management services now look at the end goal and choose analytics that allows them to measure progress toward that goal. This provides a much more accurate picture for marketing companies and clients.
Employees Will Become Influencers
Companies that offer social media management services typically provide influencer marketing. Expect influencer marketing to change in a big way in 2019, though. Standard influencer marketing is losing its power, and now, companies are using employees to spread the word. Employee advocacy is much more authentic, so customers will respond to it in ways they don’t work with standard influencer marketing.
The company that handles your social media management services can work with your employees on their advocacy efforts. Getting your employees to talk about your company positively can help you reach more customers. As you know, the more customers you reach, the easier it is to boost your sales.
Stay on Top of the New Trends
If you run a company, it’s essential that you stay on top of the new trends. While the agency that handles your social media management services will implement the services for you, it’s still important to be informed. That way, you will know if the company is doing all it can to take your business to the next level.