SEO landscape is prone to changes, and being an SEO, you ought to understand the fact that you must embrace those alterations with warm hands. You must learn to keep your fingers on the pulse of Google’s updates as well as to evaluate and integrate changes through various methods such as on-site as well as of site testing. Building outreach campaigns can also be helpful indeed! Although it is easier said than done, implementing all these effects will certainly bring success for your website, thereby helping you to grab more amount of traffic as well as to make sure that the traffic will ultimately serve your purpose, that is to, help your brand grow!
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Working efficiently with a product or strategic marketing manager
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This will be effective in generating a list of action items that will help in understanding the long-term goals and evaluate them efficiently. This will also make the vision of your company, thereby contributing towards several driving factors by focussing on the targeted audience and the competitive landscape. Certain other things should also be noted, researched and analysed accordingly. They include understanding the languages and countries which stand out to be more valuable to the service or product by helping you analyse leads, sales, and revenue potential. Industries, audience or persona, themes, keyword groups, updating the knowledge of your competitors should be taken into concern.
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Align the SEO strategy along with your business strategy
Rather than targeting a broader audience, it is essential to learn to aim at a specific mass of audience who will help in serving the purpose of gaining the eyes of the aiming audience. It is more of quality versus quantity and will help to fight a higher competition with a lesser volume. This will also help to achieve the required conversions.
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Research for new keyword
Just after you are already aware of the competition in the market and recognise the strategy for your company, start updating the list of your competitors. Add relevant keywords that would match your strategy in the business sector to make ways for more traffic. Moz Keyword Explorer, SEMrush, Similar Web, Sistrix are the favourite tools. Once you gain the idea of the keywords that your competitors have been analysing, you can generate additional ideas to grab more audiences. Examine the volume of the keywords as well as segment them individually on the basis of their probability of getting ranked, and you can enhance the score as well as their current ranking in the SERP.
source: searchengineland.com
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Focussing on relevant traffic
Assumptions are made regarding SEO rankings; the most common among them is to gain more traffic which will certainly improve the rankings of the site. Of course, the quality of traffic will increase the ranks. This, will, in turn, reduce the bounce rate, increase the page views per session as well as increase their time on site. It would also increase the engagement of the audience in all stats.
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Paid traffic
source: convertkit.com
Sometimes you will like to drive paid traffic to your website, most likely you’re familiar with Facebook ads, but this is not the only option available.
Some of the most known types of paid website traffic are:
Paid search
This is an advertising system where advertisers place bids on certain keywords to show their clickable ads in the search results. The most popular ones are Google AdWords and Bing Ads.
Social media traffic
These are sponsored content ads that show in social media channels as Facebook, Twitter, Instagram, etc.to get the most from this traffic you need to specialize in the marketing media tools and features.
source: socialnicole.comNative ads (paid discovery)
Promoted content by networks like Outbrain or Taboola that push specific content in unusual ways to attract visitors and generate traffic. One very interesting application for such paid website traffic is keywords links embedded into a post to generate traffic.
Sponsored content
An article or another website page that is specifically targeted to promote product or service.
Get social
Social Media Marketing or SMO has become widely popular to generate leads and seek for higher conversion rates. Make sure that your social media presence is strong in this era of digital growth. You need to advertise yourself, and that is definitely one of the most obvious ways by which you can conduct lead generation. Besides, you can always approach for guest posting on different websites as well as invite others to guest post on yours!
