When you’ve spent time and effort in securing a spot at any trade show, it is only ideal to make the best effort in ensuring that your clients are attracted to your booth. For your booth to stand out, you need to go beyond a boring curtain background and a generic table skirt. Here are seven proven booth design ideas that can make you stand out :
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1. Emphasize Your Display by Lighting
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This can make your booth the center of attention. Also, if a warm, inviting environment suits your business branding, you can use lighting to create that atmosphere. For example, you can position a table with lamp along with chairs. Then, cover the table with your branded table cover to display your business within the seating section. Thus, while guests take a break, they can still see your branded message. You can use a trade show booth builder to create your customized booth so that you can emphasize any part of your display.
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2. Demo Your Product
If you can demo your product at the show, don’t hesitate to do so. While it is good to discuss your product, you can let your product do the talking by allowing people to see it in action. You can do the demos at specific times to generate excitement and create a crowd, or perform the demo as people move towards your booth. For best results, use a branded background and a digital sign to post the times for the demo.
Allow potential customers to test the product; don’t just show it to them. However, if this option is not possible (for example, if you can’t bring the product to the show), you can broadcast a demo video of the product. To allow visitors to see the video at any time, add a screen into your background that plays the video on loop.
3. Make More Sales with Trade-Specific Deals
Apart from generating excitement, trade-specific deals can positively influence the decision of those willing to buy your product in the first place. To prevent your product from looking cheap and your business seemingly desperate for a sale, package the deal professionally such that it is in line with your business’ brand.
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Digital signage can be effective for this purpose. Any device with a screen can be turned into a billboard and create those special deals. Since the design is digital, it can easily be modified to suit various trade shows.
4. Create A Beacon Very High Above Your Booth
A beacon will make attendees see your booth well before they reach your location. If you make it attractive enough, visitors will be inquisitive to know more about your business.
One proven way to make high-beacon very attractive is to suspend a large display of your logo on it. However, ensure that you have the permission of the trade show organizers to do this because there are logistical considerations involved in suspending a large display over your booth.
5. Use A Clear and Concise Tagline
Your brand’s tagline should not only introduce your products but also define your brand. Avoid being too abstract or unconventional. The tagline for your branded booth should solve a need or make attendees interested in your products. Hence, trying to be too clever can have a negative effect on your business.
6. Build Excitement with Social Media
Before the day of the event, make it easy for people to find your booth by using hashtags. Even if the trade show already has one, create yours and promote both hashtags. Your social media posts should include details about your business and reasons why attendees should visit your booth. During the trade show, continue to provide updates about the event on social media.
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You can even do a Facebook live from your booth. Lastly, you can make it easy for attendees to find and follow you on social media by printing the links to your social media channels on your banners.
7. Brand All Materials
Create a memorable look for your booth by labeling every item you display with your brand. There is more to branding than logos and colors. You can infuse playfulness, lightheartedness, seriousness, professionalism or any other traits that suit your business into your brand. If a QR code fits your business, you can include it, so that you can connect with attendees online.
By implementing some or all these ideas, you can be confident that your booth will stand out in a trade show. See you at the top!
