Instagram has turned to be one of the best platforms to get connected with people having similar business niche. It is also a place where you can find potential customers and convert them into leads by posting captivating pictures and contents. With more than 1.6 billion daily like given to the contents, it all begins with the right pictorial advertisement. Following are some of the most worthwhile and working Instagram marketing hacks that really work –
- Create a business profile– instead of posting contents from your name, change the profile with the logo with the name of the company. Having an Instagram business account creates a more professional image. Also, it makes easier for the potential customers to get connected with you. You can use Instagram analytical tools that provide statistics about reach and Impressions about your post. Once you get to know what kind of pictures your audience likes, it becomes easier to post pictures and draw attention.
- Product teasers– product teasers instigate customers to buy your product. The advertisements are neither pesky nor ignorable. They are simply the best for communicating about current offers and latest launches to the audience. For instance, you can communicate with the audiences about the new drinks in your restaurant without compelling them to buy.
- Generate sponsor advertisement– Instagram is one of the most commonly selected platforms for setting a budget and running customized advertisements. You can filter the choices and allow only relevant audience to see photos and updates. Sponsored advertisements enhance the reach of your Instagram pictures. Also, it can push the customers to buy from you. Sponsored advertisement can be in form of stories, video, Canvas or short clips.
- Instagram stories– Instagram stories capture more attention than normal post. In fact, they are notified separately to your followers. Adding an Instagram story is equivalent to being live for 24 hours. You can save those stories in your gadget and use them later. Instagram stories literally provide endless benefits for the startup and struggling businesses. High quality regular post used for Instagram stories influence the audiences more vigorously. One can also use stickers, filters and text in order to generate eye catching visuals. As a matter of fact, utilize apps like instagram++ which allows you to have better insights of your followers and engagements.
- Create a collage– if people like your business and posting pictures of your products, simply take a screenshot and collect all such stories. Eventually, create a digital collage and put it on your page thereby allowing other customers to know your work. This is a great way to leverage your audience and generate a capturing content. People simply love the fact that others are enjoying your business. Biggest cosmetic brands like Mac generated use content by collecting pictures from other users and posting the same to show off their products. Motivate audiences by usinghashtags and grow faster with simple Instagram tactic.
- Generate interactive hashtags– you don’t have to use keywords all the time for grabbing the attention. You can also use simple hashtags and generate lead towards your business. You can also reposting your own content and tag people who remain interested in the stories of your business.
- Posting at peak time– posting the content when maximum people use Instagram can enhance the reach of your content. More people are going to see your brand as the newsfeed if the selected timing is appropriate. The best days are weekends whereas the worst days are Thursday and Mondays. Post your content somewhere between 8 a.m. – 9 a.m. also, you can advertise at 2 a.m. because maximum people scroll content in the middle of the night when they wake up.
Special hacks that can help in advertising things better:
- Make sure that your contents are regular and look professional.
- Shoot pictures during the daylight and avoid embedding any copyright content in your profile.
- The frequency of your posts quite a lot effect thing.
- Try to follow people having similar interests.
- Use social media tools and measure how many clicks has each picture received.
Last but not the least; take inspiration from the post you admire. If you think that the competitors are having a better content and marketing strategy, try to adopt the similar pattern by working on your current strategy. You can add captions and make the best use of Instagram grid for having a better attention rate.
Instagram is currently dominating all the social media platforms. It has more than 800 million monthly users. The best place to share an image and promote your business can let you make quick money and save upon your advertisement expenses. You can request people to purchase your product without pressuring them. Posting original and worthwhile pictures help in creating a better relationship and brand image. Reposting the content and image turns your brand interactive. Remaining active online and reverting to the audience by resolving their queries can also enhance the engagement rate.These Instagram hacks for growing business data are helping people globally.