A lot of brands fail. This is a sad fact of business. More often than not, these well-intended entrepreneurs and small business executives are simply clueless about branding effectively. It is more than merely designing a logo and blindly marketing yourself on social media. Here are 7 tips to create a successful brand.
1. Online Presence
Once you utilize social media, which should be done from day one set in your business plan, it’s time to amplify your online presence. Whether it’s LinkedIn, Twitter or Instagram, each platform has its own audience and “language.” Dive in the deep waters of whichever social media platform and “learn the ropes” to make the most of the lingo of that platform, to integrate yourself better inside the crowd of that platform.
Your business can tell everybody that the brand is about one thing until the cows come home. Society, as a whole, rarely lets companies, corporations and businesses “tell” them what they should think. Therefore, find out what the average consumer and audience think about your brand. The reality of how you’re perceived may be vastly different from what you thought it was. This will help you get your tagline right with your top team members.
A large part of the reason why things don’t pan out for businesses is that they don’t stick with their brand. Like SEO, launching your brand into success will take time. This means you won’t see your efforts until a year or more, but when you do – it is such a relief to your soul, like a fine wine after a hard day’s grueling work. No matter what you choose: be consistent and stick with it.
A company’s culture makes or breaks that company. Culture refers to beliefs of what your company stands for. Employees who share those beliefs and feel like they’re making a difference, will stick with you during storms. All it takes is one customer with an unhappy employee to do massive amounts of irreversible damage. I stopped shopping at a local store because they refused to refund me a $70 product that broke within 3 weeks of using it.
5. Forget Everyone
You will not please everyone, and tailoring your business to fit everyone’s needs will ensure that you reach no one. Design a list of who you want your ideal customer to be. What are their beliefs? What are they interested in? What makes them an individual? Shape everything you do in your business around “going after” this fantasy customer – and forget other customers who don’t fit. DesignRush will help your business find the right customers and clients by connecting you with worldwide top-rated agencies.
Email newsletters are profitable. Here’s why: customers and prospects give you their email. However, this personal information is given to you in exchange for something valuable that they can use. The more value you create in peoples’ lives, the longer they will stick with you.
7. Help Others
This cannot be overstated, even as ten thousand influencers and successful business owners say the same thing: be helpful to other people. As customers, we stick with brands that solve our needs and fix our problems for/with us. Be one of those brands.
These are just a few things you can do to improve your brand. Above all, the most important thing you can do to ensure your business “sticks” is to provide as much service as possible. Help people reduce their frustrations in life – as people, we’re all just trying to survive.