E-commerce has greatly transformed the world of marketing than it had five years ago. What is your perspective on online selling and trading? Forget about the big businesses; digital marketing has now been made accessible to small businesses at a smaller budget. How many times has an e-commerce website emailed you about your unpaid cart? Some even go to the extent of sending you advertisements concerning your browsing history and products viewed before. Every business is now challenged to venture online despite the tough competition present.
Below are simple ways of how digital marketing can be of great help to your business today.
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Improve Your Online Visibility
Websites have to adhere to a lot of algorithms in order to rank on search engines. Digital marketing skills are essential if, at all, you want to rank highly on all search engines. Upon getting the hang of it, you stand to improve your visibility online. This way, clients will always find out on top of SERPS whenever your brand name, website/ product, and keywords are searched. Improved online visibility also attracts more traffic to your site, creating an amplified potential to convert web visitors to potential clients. Traditional marketing techniques will only limit you to a few customers in your area, advance to the global stage today and command better sales.
Source: Seenlyst
Paid Social Media Advertising
Social media advertising is very cost-effective to sprouting businesses, but you can never equate its price to its effect. You could advertise via many social media platforms, including Facebook, Twitter, Instagram, and LinkedIn at a small fee but to a much wider audience. With digital marketing, you could target a certain group of consumers based on their age, browsing behavior, and even geographical location. Since there are almost 3 billion smartphone users globally, with about 75% of this number on social media, why not switch your business online and see the transformation. At just a little cost you could target a wider group of people than you could have reached out using traditional advertising medium.
Search Engine Optimization
Search Engine Optimization, commonly known as SEO, plays a crucial role in the performance of a website in general. A lot of scopes are included under this wide subtopic, for example, On-Site page optimization and Off-page optimization. It is considered to be among the involving but profitable technique at the end. Best SEO techniques will earn you favors with most search engines today. Use of keywords, titles, and backlinks among others determine where you will rank on search engine pages. Statistics have it that most search engine users never go past the first page of the result’s page on any search engine. This should motivate you to optimize your website properly and even outsource experts to help you in the event you are incapacitated to do it yourself.
“With the growing popularity of SEO, it’s important not only to have an attractive website but to have a meaningful content which truly represents you”, says Navneet Kaushal, CEO of PageTraffic.com SEO Agency India”
Source: Twipu
Ramp-Up Mail Promotion
With digital advertising, emails are not just for passing communication to the recipient. The more traffic you get and the targeted you become, the better it will be for your advertising strategy. Over time you get client details like their location, names, and emails. You can always analyze this data and tune up your adverts to fit the audience you desire to address. These emails may also be used to do follow up for potential clients that you were unable to convert. Through triggered remarketing, you can reach out to your clients about a cart they left unpaid or a product they may have shown interest in while browsing your site. This outwits the slow response brought by traditional marketing techniques.
Generating Quality Content
Digital marketing is all about the content you present and how you do it. On your blog or site, ensure you always think of the customer or search engine user. Provide informative yet catchy content, depending on your audience. A search engine user spends approximately 40 seconds on your site before they leave. This is called the bounce rate, and it greatly determines the quality of traffic a website receives. Because of this, you have to ensure that your content is catchy and to the point. The use of HD videos and pictures related to your staff, products, yourself, or business could also help you in the generation of quality content for your site.
Technology is fast advancing daily, and if you do upgrade your business online, you may just be forced to watch your competition grow. It may be time-consuming and costly, but ultimately, it may pay off after you sufficiently involve experts to assist you where necessary. When looking for a professional, ask for reviews and inspect how satisfactory their previous projects were handled. With all the above merits, it is only right that as an entrepreneur, you start considering digital marketing as a form of sales promotion.
