10 Signs You Need a Better Packaging Solution for Your Ecommerce Products

Packaging protects products during transportation, it helps attract customers to what you are selling and it shows them how they can use it. Some packages go beyond these descriptions and can even be said to become part of the product itself. So why is packaging so important?. Packaging is one of the most important steps towards selling products online, and you need to make sure that your packaging solution gives a good first impression. By first impressions I mean that potential customers should see how high-quality and appealing your packing materials are, right away when they open the box containing their new product.

The reputation of Your Brand

As mentioned above if the damage goes unnoticed or remains unaddressed then this will harm your brand. According to luchtkussengigant.nl the reason packaging matters is that how it looks is half the battle in attracting customers to buy your product. If what they open is not up to standard then this just adds to the issue and again damages the perception of your business.

If there’s one thing that is important, it’s that you need a better packaging solution if the following 10 signs apply to your current situation:

Source: klusster.com

1. You regularly get complaints about your packaging looking cheap or not looking high quality enough

While it’s certainly true that price is a factor when buying your products, it’s also important that you use high-quality materials when packaging your product. Obviously, you don’t want to charge too much for your product, but there are several ways in which you can use quality materials without raising the overall price of the item.

2. Customers complain about damaged goods even though all precautions were taken

This is another frequent complaint that I see, both from my own experience as well as on forums and discussion boards. There are several reasons why this may be happening, but the point here is to find out if it’s your packaging solution that needs improvement or something else entirely.

3. You receive returns due to damaged goods

A lot of online sellers don’t see this as an issue, but you need to understand that this will affect your profits. Many customers are aware of their rights when it comes to returning products, and if there is even the slightest sign of damage on the product they receive, many will return them within the allowed timeframe.

Source: menapackagingsolution.com

4. Your items aren’t selling because the packaging is too plain

Of course, you want to minimize costs as much as possible, but if you’re selling your items on eBay, Amazon, or other online marketplaces then you need a better packaging solution. It’s important that you consider all aspects of selling on these sites and ensure that your distribution channel has not been set up incorrectly.

5. Your items are not selling because the packaging is too flashy

Here’s another example of an issue that can easily be solved by using a better packaging solution. While it’s certainly not wrong to use eye-catching designs, you need to make sure they don’t overshadow your product. If you sell makeup products for instance, then anything with colors or very bright designs will draw people’s eyes away from the product itself and onto the packing materials.

6. Your packaging isn’t attracting attention because it lacks contrast

This is another issue that can be solved by using a better packaging solution, such as brighter colors or more contrasting backgrounds and borders around your product/item photo. There are also several other aspects of design that can have a significant impact on how customers perceive your items, so just keep in mind that you need to stand out from all the other sellers who use generic or plain packaging.

7. You’re wasting time adjusting your layouts every time you change products

This is especially important if you sell items online on a daily basis because there’s nothing worse than having to adjust each and every packaging layout because it doesn’t fit the new product you need to sell.

8. Your packages are constantly being returned due to incorrect shipping

This is another issue that can be fixed by using a better packaging solution that provides all the required documentation and/or labels for people who need to ship your items. In our experience, most problems with this come from not having enough packaging materials available for people who buy from you. If they’re buying multiple items at once then there’s a greater chance of something breaking or an item getting lost in transit, so don’t forget to factor that into your calculations when calculating what type of packaging solution you need.

9. You receive too many slow deliveries due to low-quality packing materials

This is a very simple problem to solve, but it’s also one of the most common mistakes that I see people make when they pick their packaging materials. Just keep in mind that your customers will not be happy if you don’t use good quality packing materials and they end up arriving late or damaged on arrival.

Source: weandthecolor.com

10. You’re wasting money by calculating shipping costs using the wrong amount of packaging

This is another mistake that seems obvious but really isn’t until someone points it out. If you need five rolls of bubble wrap and only buy four then you might as well write off the extra cost because you’ll lose both your time and money while trying to obtain an item that does not exist in stock anywhere. By shopping around for better deals and analyzing your sales numbers in advance, you can easily identify when it’s time to upgrade your packaging with a better solution.

Naturally, there are other solutions available for people who need to sell their products online, but the above list should be able to help if you’re considering using any of these platforms right now. Make sure that you consider everything before starting a new eCommerce venture with little or no knowledge of how it works.