We are living in a world where you can perform any activity of your choice online without necessarily having to move from your current location. People can do shopping, make new friends, listen to music or play games online at any time of the day. This action tends to save on time that would otherwise be spent moving from your house to areas where you can get different products and services. Thanks to this, you no longer have to make do with the long and tedious processes. This is because it has led to the creation of websites from where you can access services online.
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Importance of Having a Website
With the advancement in technology, it is necessary that you have a website for your business whether small or large. This has been boosted greatly by the dropping costs of getting a website. Furthermore, there are professional designers who will help you come up with a good website without necessarily having to break the bank. Therefore, there is no excuse as to why you do not have a website. Here are some of the reasons as to why you should have a fully operational website for your business.
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Low-Cost Advertising
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The web seems to have a huge command of how you can reach out to as many people as possible within the shortest time possible. It is for this reason that it has become the most popular way of advertising your business. Despite taking a longer duration before you can build enough traffic to make an impact on your company’s marketing campaign, it is still worth a try. This is because it actually cost nothing to build up enough traffic. With a good online presence, the business will be able to compete with competitors at a level playing field. You will, therefore, get the chance to make huge profits just like any other company in the industry that is performing better.
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Accessibility
Most websites operate 24 hours a day, during the entire year unless it is under maintenance. Because of this, your customers or any other potential customer can visit your site at any time of the day that they term appropriate. Your website will, therefore, act as a valuable and always-available source of information. This would only be accessible during the working business hours.
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Visibility
Visibility is one of the major reasons as to why you will need a website for your business and web design is one of the most important segments to which you need to devote a lot of attention. Even if your business is well-known, people will still want to find out more about the company by visiting the site. To make your business stand out from the rest, you should try adding a map and directions to your company’s offices and shops on the website. Through this action, your clients will never have to go through difficulties before reaching your company’s shops or offices.
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Sales
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The main reason as to why you may start a business is making profits while at the same time offering products or services. With a business website, you can sell products at any time of the day so long as it is operational. Clients and customers are not restricted to working hours and thus can purchase products whenever they want. You will, therefore, boost your sales since the business is operational 24 hours a day.
Page Loading Speed
Sometimes you may click on a website only to see a small circle spinning to remind you that the page is loading. This action can cause frustration especially when you are in a hurry. Slow loading websites are mainly because of a website designer’s inability to code the website properly. However, this may not be the only reason behind the slow website speed. Whatever the reason, a slow loading website will always affect your business negatively.
Effects of Slow Loading Speed
Today’s internet has been redesigned to make it as fast as possible. It is thus not normal to come across a website that is taking longer to load. If this is the case, then the website owners are at a greater risk of losing both customers and potential customers. Below are the negative effects of having a website whose page is loading slowly.
1. Affects Search Engine Results
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Google will never penalize you for having a slow loading website. However, slow speeds can end up having a negative effect on the search engine results. This can be in different ways one being on Google Indexing Robots. These are robots tasked with the responsibility of collecting data from your domain and feeding it into an algorithm. The algorithm then determines your stand when searching for a given phrase.
Google Indexing Robots, are usually sent to millions of websites on a regular basis. If you happen to have a slow loading website, the robot will not wait. Instead, the robot leaves your website and focusing on one that is having a faster loading speed. In the end, you lose your position in the search engine results.
2. Lowers Google Popularity
Website popularity is important especially if you want your websites to reach greater heights within a short period. Google is designed to measure the number of times customers visit your site and the duration of their stay. In addition to this, Google also measures the websites bounce rate. A bounce is mostly associated with the reasons as to why one may back away from a link after clicking on it. If the website is taking long to load, then you will most likely have a higher bounce rate. This is not good for business since your site cannot be reached easily.
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The main reason as to why you need a website is impressing potential customers who may decide to visit the site. With a poor performing site, you should forget attracting new customers to your business. Furthermore, you may also end up losing the existing customers. You should thus look for a professional in web design if you are to have a website that has faster loading speeds. Through this action, you will increase the online presence of your business thus attracting more customers without having to spend more money on advertisement.
