What would you focus on while entering a café and then after leaving it? What makes you want to return there? Most of us would note how the staff behaves and communicates with us.
Being an owner of a café you have to choose among a variety of approaches to customer service. You never know in advance whether your efforts will impress your customer or remain unnoticed. Yet, collecting pieces of advice and following them one by one is a good way to improve customer experience in your café.
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Motivate your staff
Your customers’ pleasant experience depends on your staff members. The best way to create a quicker and smoother working process is to make your staff’s teamwork better.
Engage new members in exciting activities and create barista competitions. Help them find inspiration and let them suggest new fresh ideas for your business.
When you have a new drink or snack on the menu, suggest your staff to compete around it. For example, tell them that you’ll give a prize to the one who can sell the most of a new item.
Let your team improve
Teach your older members to mentor newbies in a fun way. The new team members would appreciate learning without a fear of failing and feeling an odd one in your team. Find educational programs where they can learn more than the basics.
What are the benefits? Well, this way your workers will feel you care about them. This will help you build a loyal team appreciating their work for more than just salary.
Make technical innovations
Do you use an up-to-date POS app in your café? If your answer is no, you should probably think about upgrading. Among the benefits of using cutting-edge software are fast and flexible service and new ideas for engaging your guests.
A reliable mobile POS system will let your employees take orders and payments faster. Waiters who use tablets for taking orders tend to make fewer mistakes. They’ll also be able to offer your guests to choose any preferred way of payment and split their bill if needed.
According to Joinposter, you can use a POS software feature that allows you to print custom receipts. For example, you can print a Wi-Fi password on your receipts. If your place delivers food, you can add your website address or phone number for people to order food delivery from you in the future.
One more idea for your custom receipts! Print a prediction about the customer’s future to entertain and cheer your guests up. If your customer reads “You don’t need to worry about finances” on their receipt, this message may resonate with them and raise their mood.
Photo by Fernando Hernandez on Unsplash
Entertain your visitors in unique ways
To collect some feedback, make a board for customer suggestions and place pens and paper on every table. Some guests will share their ideas with you while some may just use them for drawing and doodling while they drink their coffee.
If you want your café to become livelier, help the visitors communicate with your team. While others will be teaching employees to initiate conversations with guests, you can place photos of your team members in an open place and write fun facts about them. This may help your guests find some things in common with your baristas and waiters, perceive them as personalities, and communicate in a friendlier manner.
Let your visitors have freebies
When we say that everybody loves to get free samples and surprises, we always mean it. An amazing way to get a new audience and encourage them to frequent your place is to have drinks or snacks giveaway from time to time.
Buy-two-get-one-free deals still work well. People are likely to come back to the café where they can get a third cup free. This way you encourage your patrons to invite friends and spread the word about your place.
With new cafés opening every week, the competition sharpens. People can find good coffee and cozy atmosphere in many places, while excellent service remains a good way to differentiate at all times.
