Do you feel that you cannot seem to prepare a digital marketing campaign promising maximum conversions despite your best efforts? Or are you wondering how to even start a campaign? If yes, read ahead to know in detail about the 5 steps that you should follow to arrive at a result-focused digital marketing campaign.
Step 1: Set SMART goals
Obviously, the first step while building a digital marketing campaign is to identify your goals. But you might be wondering what the term SMART means in the context of goals? Here, SMART is an acronym used for the words Specific, Measurable, Attainable, Relevant, and Time-bound.
Be crystal clear about which type of goals will be your priority. There are several types of objectives that an enterprise needs to fulfill: economic, social, corporate, etc. While deciding your goal, be specific about the aim that is most important and lucrative. Next, try to set the goals which you can track. Setting goals that are impossible to measure will lead to chaos, and you might end up failing. Also, never set unreal marketing goals as they will adversely affect your confidence. For example, if your last year’s conversions brought you 5 lacs, setting a goal to increase the revenue to 15 lacs or more is foolish. Lastly, the goals you want to achieve must be relevant to your enterprise and need to be time-bounded. Set several short-term goals for getting better results.
Step 2: Know about your target audience
The second step is to know what type of audience you want to target. If you already possess a website that can provide you analytics, get the reports about the people who visit your website and shop for your products.
But if you are new to digital marketing, you will need to do in-depth research. You can even check out your competitors regularly to know what kind of people they target to improve their sales. You can’t target the whole market. It is essential to find a niche market for your product to make a digital marketing campaign a success.
Step 3: Create a detailed persona of your target audience
Persona refers to the detailed description of your target customer. It covers all the aspects such as age, occupation, wealth, class-status, family situation, and any other variable that can determine their spending criteria.
If your target demographics can be reasonably broad, your persona needs to be as detailed and personalized as possible. A persona can also include information such as interests, hobbies, likes, and dislikes. But you can skip such details if you feel that your target audience is geographically and demographically quite broad.
Step 4: Assess financial and hourly budget
A realistic budget will determine how to allocate your resources and what to do with your strategies, so it is crucial to practically assess your financial and hourly budget.
Digital marketing campaigns are cheaper than other marketing strategies, so special consideration needs to be given to an hourly budget. Prepare a detailed plan of when, where, and how much to invest in terms of time and money to avoid duplication and omission of the work.
Step 5: Target Leads at Different Stages
Whenever a lead or visitor interacts with your brand digitally, they go through several stages. These stages are as follows:
- Discovering your brand: Users stumble upon your brand for the first time. This is where the impact of your digital ads matters the most. If your ads are captivating enough, leads will immediately be attracted to learn more about your brand.
- Considering your brand: The first ad that the lead saw captured their attention. They now want to learn more about your products and services. So where do they go? The internet, of course. Or the social media. Either way, you have to impress them. A good digital marketing strategy should ensure perfect internet presence. Your website should be top-notch and easy to navigate. And your Facebook and Instagram pages should be informative and full of creative content. If you fail on these grounds, you’ll lose leads at this stage.
- Purchasing from you: Understand one thing about digital marketing: it does not end with conversion. Now that your lead is willing to become your customer, continue pushing. Maintain a website that actively recommends products. Send recommendation emails. Use social media for product suggestions too.
- Becoming repeating customers: If your digital marketing strategy has been successful, you will lead users to this stage. This is when they start trusting your brand. They purchase from you repeatedly. Plus, they promote you among peers. So why do you still need to market at this stage? Because if you don’t, someone else will steal them away. Maintaining customer loyalty is a marketer’s job too. Continue to keep customers hooked with fresh and innovative ads. Do not stop with the product recommendations and special offers either.
In the ways mentioned above, keep targeting your customers differently at different stages. This is important because what works at one stage might fail at another. So, in your digital marketing strategy, tailor things to suit the different stages of the buyer journey.
The success or failure of the campaign is eventually dependent upon its usage of social media platforms. Approximately 3.96 billion people use social media, and you can’t afford to miss out on this audience. Social media has valuable insights and data that can help you improve your SEO rank and help you know about the feedback of your potential clients. Therefore, never overlook the importance of this step while preparing a campaign.
Running a digital marketing campaign has no point if you do not measure your results. Also, the impact of the current campaign will act as the base for future digital marketing campaigns. So, it is necessary to prepare a comprehensive report after the campaign to check if it was successful.
A robust digital marketing campaign is necessary for any successful business enterprise. Digital marketing is one of the cheapest marketing methods yet the most powerful one. The one thing you must remember is never to miss even a single step, as it can prove detrimental to your entity’s profits and goals. So, always plan your digital marketing campaign thoughtfully. If you still can’t figure out how to plan a successful campaign, contact First page Australia. This digital marketing agency will help you plan your digital marketing campaign with the utmost creativity.