It’s important to stay on top of things when running a small business. Amongst other things, this includes any new and innovative marketing strategies that could help you reach the desired audiences.
The only way a small business can compete with the big boys is by playing it smart and utilizing technologies. But it also requires a creative approach that can be easily described as “out of the ordinary”.
Many small businesses are against this approach as they lack the resources to pull it off. Luckily for you, we have the article that will explain the best 5 innovative marketing strategies that a small business could utilize to its advantage.
Don’t go anywhere as this article will be more than enough to get your small business up and selling.
How to Expand Your Customer Base?
Creative thinking is a trait that only successful people possess. Simply allocating a portion of your time to brainstorm creatively will surprise you at how many new options you’ll come up with.
While we do agree that the vast majority of this will fail, it takes only a single one to work so your small business could see a surge in sales.
However, let’s tale a look at the potential ones.
1. Sponsoring a Local Cause
A small business offers its products or services locally, as opposed to state-wide or nation-wide. It takes a lot of time and success to grow your business before offering your services on a wider level. Chances are, you’ll mostly be doing business on a local level, so it’s important for the locals to know who you are.
Financial stability for any small business can only be achieved this way. So, it is precisely why we recommend this as one of the many innovative strategies to try.
But how would you do it? Well, there are multiple answers to how to do it. The best way for locals to get to know you is to give something back to the community. The best way to do this is simply by sponsoring a local cause. This could be anything such as a charity event, a marathon, your local football team, and anything else that has to do with your local community.
Anything that will get your logo out there and people talking will be just fine.
2. Social Media
Social media is probably the most innovative way of marketing a small business.
But you already knew this, so what’s there to talk about it? Well, social media isn’t really that straightforward. If it was then everyone would’ve been an expert in it.
Apart from the fact that you nave numerous platforms on your disposal that each one operates differently, you have to understand how to approach making the strategy itself.
For starters, one thing that you absolutely must have is a working product. No one, and we mean no one, on social media will buy a product that doesn’t work or they don’t like.
Furthermore, you have to know how to present the product itself to your audience. There are numerous ways to do this, and it requires a lot of trying and failing.
This is why it can be very hard for a small business to successfully utilize social media to their marketing advantages. It is precisely why we recommend you check out ComboApp. Not only are they experts in digital marketing, but they utilize innovative strategies and technologies to get the most traffic going to your small business.
3. Using Infographics
Infographics are nothing but a visual representation of any kind of useful data. Infographics are very popular nowadays because they’re effective at what they’re supposed to do.
Infographics can tell people what your business is all about, what your product or service is, and how it can benefit them. Conveying such information through other means would require a lot of work, while infographics do it in the least amount of time possible.
Also, the best thing about infographics is that they’re very easy to make. They operate on data, which means you have to have the number right. They make it possible for your audiences to see your message not only clearly but in bright and playful colors.
Do not underestimate the potential of infographics, and we suggest you learn how to create them as soon as possible.
4. Giveaways, Contests, and Free Stuff
This innovative method of increasing sales is all about letting people know who you are by giving them something in return.
You all know what a giveaway is and we all know how effective they are in attracting new audiences to your social media channels. Giveaways work best if you implement them through these channels, but there are other ways if you don’t want to do it digitally.
The best way to get your name out there is to get into certain contests in-around your industry. If you’re, let say, a local winery then getting into wine competitions is probably the best way to get your name out there.
Remember that entering contests without a good product will result in a failure and even getting your name smudged all over the floor.
However, if you do have a solid product, then expect your sales to increase a lot in the coming days.
5. Traditional Means
Being innovative doesn’t necessarily mean you have to move on from traditional marketing completely.
The traditional means of marketing include the likes of print marketing, TV marketing, getting your name on the radio, etc.
These are still viable forms of marketing and they are still effective in their job. But there are a few things to consider first before paying for an ad in your local newspaper.
First off, you have to think whether the person reading will be interested in your product. There is no point in newspaper advertising if you’re selling fitness equipment.
You have to really think about who buys the newspaper. Maybe a better option would be to advertise on your local music radio channel. Chances are, younger people might be listening to the radio and they’ll hear your advertisement.
So, this one can be quite subjective and is very closely tied to the type of business you’re running.