The personal training business will always witness an influx and even more demand because of the growing needs of people who wish to lose weight and stay in shape.
Regardless of their gender, jobs, and schedules, everyone wants to stay fit, eat heather and reach a body goal. If anything, this is a great push for you to invest time into your personal training business, and draft strategies for personal training marketing. This will ensure that you reach the right audience.
This is where having a perfect personal training marketing plan for your business comes in handy. It plays such a role in helping your narrow your options and focuses on important goals and tasks first. If you miss this step, you might end up wasting resources on areas that are less productive while the most important ones remain unreached.
We’ll show you a step-by-step process to write the perfect business plan for personal training marketing.
Ready? Let’s get started.
What Is a Personal training Marketing Plan?
A personal training marketing plan simply refers to a strategic roadmap that you can use for your advertising needs. With marketing plans, businesses can track and analyze their progress over a given time.
An advantage of having a stable marketing plan for your personal training business is that:
- You can determine the ideal target audience-how best to reach them and solve their pain point
- It helps you understand what people are willing to send on their personal training, weight loss, and nutrition journey
- You can easily figure out how to sell to the target market so you don’t shoot yourself in the leg.
- Marketing plans keep you on track and able to measure the success of campaigns.
- You’re able to understand the buyer persona, deliverables, and tactics to reach them
- More focus is given to specific platforms for each marketing goal. For example, focusing on social media or SEO
- You can decide on what mode of advertising to explore. Whether organic or paid
- Finally, you can measure what works and what doesn’t. This way, you can adjust each brick to fit into the right hole
Types of personal training marketing plans
Depending on your needs and present digital strategy, you’ll likely prefer to take advantage of various marketing plans for your business.
A few of them include:
Annual Plans: Usually a long-term plan. These marketing plans highlight the strategies you’ll employ over the year or a given period.
Organic marketing plan: This plan highlights the free platform and opportunities you can take advantage of to achieve your goals.
Paid Personal training Marketing Plan: This highlights paid approaches, such as PPC, or paid social media promotions.
Social Media Personal training Marketing Plan: This places emphasis on the social channels you can employ to reach your target customers. Such as Instagram, Facebook, or LinkedIn. Including the tactics and campaigns, you may need to run, to retarget the customers for your business.
Content Marketing Plan: The content marketing plan highlights the campaigns and strategies you need to adopt for your lead generation and nurturing until conversions are achieved.
While marketing plans for personal training businesses are important, you’ll also need to highlight processes that can help you achieve them. Marketing strategies are simply tactics and campaigns you need to embark on to achieve results.
A simple way to create a personal training marketing plan for your business
Creating a marketing plan for your personal training can often be a herculean task if you do not pay attention to drafting realistic strategies. The problem with most people is that they focus on running marketing campaigns and carrying out paid advertisements without a plan. As earlier discussed, a marketing plan puts your feet right through the door.
This way, you can have an overview and complete sight of what has been done and how to do things better for improved results. Without a marketing plan, you might end up repeating the same strategies and campaigns without yielding results.
The goal is not to try new things, trends, and tactics but rather to get results. So, whether you’re trying new things or repeating the old ones, you need to study your business, and your customers and interpret the current state of the business.
An accurate understanding of what your business needs can help you overcome a lot.
There are various ways to create a personal training marketing plan, we have curated a few to help you get started.
#1 Identify a buyer persona
What is a buyer persona, you may ask? Simply put, a buyer persona is a detailed description of the kind of customer you want to attract. This includes their age, sex, demography, current pain point, and aspirations.
Here, you’re able to define what they want to achieve. Since this is about a personal training business, you need to understand what their current weight loss goals are, nutrition challenges, and eating habits. Do they need someone to draft a template for them?
Your buyer persona isn’t a random list of everyone you want to attract. Rather, it is a consistent and practical list containing your ideal customers with purchasing power or the possibility of converting from leads to customers in the future. Failure to draft your buyer persona will eventually drag your marketing plan in the mud.
#2 Define Your Business Marketing Goals
You do know it’s an error to qualify and compare your business goals with others, right? Maybe you don’t. You see, while other personal trainers may have short-term goals of attracting certain clients immediately and closing the sale, yours might be different. Marketing goals are usually classified as short-term and long-term goals.
Your marketing goals are specific to the campaign you’ll run in the future. Although you may add more as you make progress in your plans. It helps to have clearly defined plans for what you want.
For example, your marketing goal is “book twenty female clients who want to lose their FUPA in a year” your marketing goal is to create awareness and attract these female clients, educate them on how to stay fit, and convert them into gym members who are signed up on your packages”.
You can always tailor this example to whatever you need to achieve. This way you see early what you need to focus on and what to cut off.
#3 Determine your KPIs
To measure your goals and progress, you’ll need to set realistic KPIs for your business marketing needs. KPIs otherwise called key performance indicators are individual metrics that help one to measure the various aspects of a campaign for marketing purposes.
What this does is help you establish short-term and long-term goals within your marketing plan, track your progress, and communicate the progress to your team. Even if you’re a solopreneur, it helps to have the indicators in place such that you can know what you’ve achieved and where to expend your energy more in the coming days.
Let’s take for example that your marketing goal is to attract female clients who want to lose weight after childbirth. Your goal will be to track website visits and social media clicks using google analytics or any other tools you deem fit. Here, “page views” is a KPI, you can carefully study the growth over time.
#4 Define your content strategies
There is a wild list of content strategies for your personal training. Each piece of content sets your marketing plan in the right step. You need to study carefully and consider you’ll use your content for each channel and marketing plan.
A content strategy for personal training marketing should define:
- The necessary types of content you ought to create. These can be in form of videos, graphic images, or written text. Examples, YouTube, infographics, Canva images, and, ebooks.
- Content consistency. At this stage, you’ll need to define your content publication. How often do you need to push content: daily, weekly, monthly, or quarterly? This depends on the goals you’ve set. As we discussed: long-term or short-term goals.
- Define the KPIs you’ll use to track each content. The KPIs can count as social media traffic, organic, and paid traffic. Your goal should also count for the pages you want to drive traffic to such as blogs, landing, and product pages.
- Decide on which channels you’ll distribute content to. A few of the social channels are Facebook, Twitter, Pinterest, and Youtube. Having defined your content type, you’ll have to schedule each content type to the channels.
- Take note of the paid advertising strategy for each channel. For examples Google ads, FB ads, or LinkedIn ads. Each ad is tailored to the specific channel of distribution.
#5 Define Your Marketing Budget
At this stage, you’ll need to highlight your budget and stay within it. There are certain results you’ll get with organic traffic which you may not need to pay for immediately. Poor understanding of marketing strategies can cause you to ignore all these hence incurring costs. On the other hand, you’ll generate better results with paid advertising if you hire the right hands.
Having a marketing plan for a personal training business sets you on the right track for success in your business. You’re able to focus on the long-term and short-term goals. Most important, achieve each one of them in due time.