Using custom printed bags is one of the cheapest ways of marketing. The purpose of advertisements is to make people familiarize themselves with your brand. This sense of familiarity significantly affects our shopping behaviours. If you have been using a certain product for a long time and the results are good, you won’t like to change it. Therefore, we don’t see people changing their tea and coffee brands.
However, if the results are not so good and you would like a change, what will you do? Of course, you won’t make a random choice. Even though it might also seem like a random one but it will have a background. For example, you want to change your coffee brand but you don’t know which one to choose. So if you have seen an advertisement from a certain brand, you are likely to give it a try.
Similarly, if you have attended a promotional event of a certain brand or have received something as a gift from them, you are more likely to give them a try. Therefore, brands do focus on such marketing tactics.
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But are they expensive
Source: gallantintl.com
If you are looking for new ways of advertising, it is normal for you to think about the budget. You cannot spend too much on a single event. However, Claytons can help you here. They offer their services at different prices. So you will have the option to set the budget and they will work accordingly. You can custom create different designs and patterns on different bags. For example, if you are promoting something for females, you can choose a tote bag. Likewise, children’s products can use goodie bags.
But if you are new to this, you might not know how you can use these bags for promotions. So let us tell you about that.
1. Make them look “go-green”
Source: gogreenbags.com
Reusable bags are mostly used by people who cannot afford to pay more for shopping bags. However, Millennials don’t. This is a clear difference between the two types. However, you can still target both groups through customized promotional bags.
The first group would like everything that they can get for free. Therefore, they are likely to be interested in promotional events and gifts. But to attract Millennials, you need to target their mind. They might not care about other things but they do mind the go-green concept. So if you advertise your brand as something that works for the environment, they will feel attracted to it.
You can make use of customized bags to promote your brand as eco-friendly. Customized bags give you the option to print anything you would like to. Thus, through this, you will have the chance to write the line on the bag.
Although Millennials do not worry about many things, they do have a sense of responsibility towards the environment. So even for a few emotions, they would like to buy your products because you claim to do something to do in return for the environment.
2. Make people your walking ads
Source: thespruce.com
The biggest advantage of using custom bags is that they are re-usable. If you give it as a gift to someone, they might not necessarily buy the product. However, as they re-use the bag, other people will see it. Therefore, companies use their logo and company logo on the bag. You can also choose to write a pick-up line too.
These things make the bag look attractive and others would like to read what’s written on it. In this way, you will be able to market your brand to many people. The more people use your bags, the more promotional time you will get.
Thus, you are converting your first users into promotions. Furthermore, the more long-lasting the material of the brand, the more trust they will get. If the bag lasts for a long time, the other products will also be of good quality. This is the thought that will come to their mind.
3. As a means of cheap promotion
Source: marketingdonut.co.uk
Using custom bags is one of the cheapest methods of advertising. Although print and social media ads seem quite effective, they cost a lot too. So if you do not have a high budget to spend on such methods, you can go for cheaper alternatives.
Not only is this method less expensive but because you will buy the bags in bulk, it will get cheaper. Bulk purchases will reduce the price per unit. Therefore, this method is highly suitable for small businesses and start-ups.
4. Make them practical
Source: customearthpromos.com
Rich people only cover merely 1 percent of our whole population. Therefore, the rest of us do care about the practical aspect of things. If something is not durable and good enough, there is no use giving it a try. Because of this mindset, people often ignore a lot of products.
Designing custom bags is a practical choice that you can make. They come in use and are reusable. Thus, custom bags are not something that someone can only use once. Furthermore, you will be using these bags for carrying things. And if they look good, people might also carry them to your school. So you are turning the promotional bag into a fashion accessory.
In addition to this, people will think that you care for the practical aspect of things. This makes you different from those rich kids that do not think about other aspects. So you are getting a step closer to your customers. They will get a sense of security. So if you can play the mid-game, why not go with it?
Final words
There are various means of using custom printed bags. You can arrange a promotional event and give the bag to the winners. Similarly, you can design it to make it look more stylish. Either way, you will have a better chance of promoting your brand in a cheaper and better way.
