Accountants for a long time used two methods for client acquisition, referrals and local networking events. Though these strategies are good, they don’t scale and understanding the unpredictable client behaviour is complex. However, if you are shifting towards digital marketing strategies and making an online presence, you can have a continuous line of business.
Let us understand how digital marketing is essential for accountants in this article.
What is digital marketing for accountants?
Digital marketing for accountants is a cost-effective marketing strategy that connects with prospective clients and promotes your business in the target market.
Traditional marketing strategies like newspaper, TV, and radio advertisements are no longer enough to market your business. Instead, use social media platforms, blog posts and articles, have an official website, arrange webinars, shuffle YouTube videos, and go for email campaigns. All these are packed under digital marketing strategies.
An excellent digital marketing strategy is to communicate directly with target customers. For that, you need to know:
- Who is your target audience?
- How are you going to reach them?
- How much is your budget?
Digital marketing strategies for accountants
1. Create an attractive and user-friendly website
Creating a well organised and attractive website allows individuals and businesses to know about an accountant and make sure they trust you with their finances.
Your website must contain your qualifications, certifications, years of experience, skills, and area of expertise. If you are running a firm, don’t forget to mention a summary of what your firm provides and its efficiency in meeting client requirements, etc. Digital agency accountants have an attractive website that helps in generating leads.
2. Write informative blogs and articles
Without good content that gives knowledge and insight into your business, you cannot reach out to your target audience. Your clients would love to know what you can do for them. When you write articles and blog posts on your website, you give them a chance to understand your area of expertise and showcase your knowledge.
However, you must maintain consistency when you decide to write blogs on your site regularly and keep updating them from time to time.
Additionally, don’t forget to optimise your articles or blogs for search engine optimisation. SEO helps you rank in Google’s top 10 list, drives traffic to your website, and assists in generating leads.
Using social media handles is among the most powerful digital marketing methods that increase your brand’s visibility, spread awareness, generate new leads, improve customer trust and boost your marketing reach.
Nowadays, accountants are adapting numerous ways for paid advertising on the web, like social media ads, LinkedIn ads, and ads on search engine result pages. These are more affordable than traditional mediums of ads and trigger the number of clicks or views to your website.
You can create a Facebook group aiming at your target market to spread valuable information, keep your target consumers engaged and look for community building.
Open a LinkedIn account, update your profile with relevant information, professional image or company logo, post articles, and use suitable, engaging hashtags.
4. Host webinars
Reading blogs and articles can be tedious and time-consuming at times of need, while webinars add a new dimension to generating leads. Almost 72% of consumers prefer videos over any other methods, and therefore, multimedia content is a great way to promote consumer engagement.
A webinar allows engaging potential clients and promotes your credibility while generating more leads. However, you need to select a topic carefully depending on what your target audience wants to know when arranging a webinar and others. For example, a webinar on taxes would be great if you set them during January and mid-April.
In-person seminars happen once, but webinars are available for replay repeatedly, which helps you continue to generate leads for a long time since the date of the webinar. It maximises your value and has a significant impact on the marketing strategy.
5. Email marketing strategy
Email may look like an ancient media alternative compared to trendy ones, but a strong and personalised email can increase customer engagement.
Maximise your email marketing efforts with regular updates and engaging content that provide insight into a business strategy and financial tips. Keep the design of your emails mobile-friendly. You can also send regular newsletters, offer values and include review links in your email.
Accounting services have depended on word of mouth referrals for years. But they need to step up to the plate with new digital marketing tactics in the market. 123financials helps them to remain competitive and valuable to potential clients and embrace the digital age. Ask an expert to help you adapt to digital marketing strategies and survive the competition.