When it comes to getting your restoration business out there, the digital world is the best proxy to do so.
The digital sector is probably the biggest one yet, with virtually a role for every service needed. One such service is damage restoration, and this is a service that your business specializes in. Damage restoration refers to fire/smoke damage, water damage, and everything else that can be considered an emergency for your home or business.
But what you need to do is get your business out there. And, like we said, what better way to do it than through digital marketing? So, to help you make the most out of your business in the online world, we’ve pieced together an article that holds vital information.
Without further ado, here are our 7 tips.
1. Research and SEO
Every business, such as yours, needs to utilize SEO to create a strong online presence. It is an acronym for search engine optimization, and it is a very important aspect of digital marketing.
Without SEO, no website would survive as SEO is vital for organic traffic. Through the use of keywords related to your business, you can get your business out there for hundreds and thousands of people to see whenever they’re searching something business-related.
And while we’re at keywords, let’s explore the next tip which is…
2. Research Your Keywords
When it comes to making SEO work, your business needs to use keywords to do so.
Keywords are nothing but words or phrases that relate to your business and your industry. You need to research the buzz words that are related the most to damage restoration and put those keywords into your website.
There isn’t a limit as to how many keywords you can use, but it’s always smart to never go overboard. There is an art to making SEO work, and keywords are nothing but the brushes that enable it.
3. Improve Your On-Page SEO
Okay, if you had no idea what SEO or keywords are, then this definitely will confuse you. On-page SEO refers to indexing every page your website has.
For example, let’s say that your damage restoration website has a separate home page, a separate page for water-related damages, and another page for smoke/fire. Well, on-page SEO requires you to put in separate keywords for all three.
If we take the homepage as an example, you’d use keywords for your entire business. But if you’re going on-page SEO for the water-related damages page, then you’ll need to use keywords that are specifically for that purpose.
There is far more to it than simply making up words, and you’ll need to train yourself to make it work.
4. Discover New Tools
Every digital marketer uses tools that make his job a lot easier. This is especially why we create new technologies.
Before WordPress, every website was made in a text document. There are hundreds of examples as to how digital marketing tools have made a marketer’s job easier.
We won’t get into specific tools, but the important thing here is that you’ll need to utilize these tools. Some of the most important tools in the digital sector can help you with ads, social media, automation, and even blog posting.
One service that can do all that for you, and grow your damage restoration businesses’ online presence is restorationmarketinghq.com. They specialize solely on such businesses and will be a great fit for your business.
5. Build a Blog
An important thing to know is that people visiting your website mostly do it to find an answer to a question. People are curios and eager to find ways for their problems to go away.
Since damage restoration is a pretty niche thing, chances are people have no idea how to deal with it. If you want to be a true professional, then you’ll need to also be the place where people can get an answer for their problems.
A blog post is the best way to provide an answer. By writing well thought and articulated articles, you can become the problem solver to your customers before they even call you.
That’s not to say that you’ll teach them how to solve their problem but maybe explain to them how the problem occurs and how to mitigate it.
Never give them the whole picture as they’ll be thoroughly satisfied.
6. Create a Mailing List
Email, despite what the critics say, is still going strong. Many people have tried to predict the end of email, but they’ve failed spectacularly every time.
Email seems to keep coming back, stronger and stronger. You’d be surprised to see the amount of big tech companies that still use a mailing list. But what is a mailing list?
A mailing list is nothing more than a “subscribe to our newsletter” call that you see on many websites. It’s nothing more than a database of emails that you send out offers and newsletters to. What’s important to note is that a mailing list can also drive sales and leads.
When it comes to getting your new product or service out there, what better way to do it than through a mailing list that people have willingly signed up for?
7. Invest in Video
Nowadays, video is a very hot commodity that is rated higher than text or imagery.
It can be difficult to combine video with the rest of your content, and it can be even more difficult to market video. But people love watching videos, and this is where video has the advantage.
Since your business can easily be described through the use of such content, having a few of them around your website will easily explain the problem to the user.
What’s even more important is that you need to create high-quality videos if you want this strategy to work. And one thing that will very much make you optimistic is that video works excellent for smaller and medium-sized businesses that are trying to make a name for themselves.