The Frisky
  • Home
  • News
  • Health
  • Celebs
  • Movies
  • Love
  • Relationships
  • Style
  • Entertainment
  • Parenting
  • Royals
  • Travel
  • About Us
  • Latest
  • Contact Us
The Frisky
  • Home
  • News
  • Health
  • Celebs
  • Movies
  • Love
  • Relationships
  • Style
  • Entertainment
  • Parenting
  • Royals
  • Travel
News

Does This Equinox Ad Offend You?

by The Frisky December 20, 2011
by The Frisky December 20, 2011

I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand,  I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.

Source: wp-us.konbini.com

However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.

What do you think? Let us know in the comments.

Original by: Jessica Wakeman

advertisingbad adsequinoxEquinox bikini adfeminismsexismsexistweird ads
The Frisky

previous post
Irish Accents Surpass French Accents As The World’s Sexiest, Supposedly
next post
10 Completely Miserable Christmas Cats

Related Posts

Pop Up Banner – Costing, Materials and More...

June 18, 2021

Kate Beckinsale Net Worth 2022, Career, Bio

January 12, 2021

The Future of Digital Media & Advertising

November 26, 2020

Recent Posts

  • Some Common Risks Associated With Bitcoin Investment

    May 16, 2022
  • Diana Galimullina’s Journey With Legendary Giorgio Armani

    May 15, 2022
  • Why Choosing an Attorney Is a Suitable Option After a Car Accident?

    May 15, 2022
  • 7 Important Issues a Solid Estate Plan in Will to Address

    May 15, 2022
  • How To Improve Your Child’s Cardiovascular Fitness 

    May 14, 2022
  • Can Robot Vacuums Cope With Dog Hair?

    May 13, 2022
  • 6 Main Differences Between a Brazilian and a Bikini Wax

    May 13, 2022
  • How Long Does Brow Lift Take To Heal? 

    May 13, 2022

Categories

  • Accessories
  • Animals
  • Anime
  • Art
  • Astrology
  • Beard Care
  • Beauty
  • Betting
  • Biography
  • Business
  • Buying Guides
  • Cannabis
  • Cars
  • Casino
  • CBD
  • Celebs
  • Children
  • Chlotes
  • Clippers
  • Couple Time
  • COVID-19
  • Crypto
  • Culture
  • Design
  • DIY
  • Economics
  • Education
  • Entertainment
  • Environment
  • Family
  • Fashion
  • Featured
  • Food
  • Food & Drink
  • Furniture
  • Galleries
  • Gambling
  • Games
  • Gardening
  • Gifts
  • Girl
  • Gossip
  • Guide
  • Guys
  • Hair
  • Hair Care Tips
  • Hair Dryers
  • Hair loss
  • Hairstyles
  • Health
  • Highlights
  • History
  • Hobby
  • Home
  • Horoscopes
  • Hot Rollers
  • How to …
  • Industry
  • Interview
  • Law
  • Legal Advice
  • Lifestyle
  • Love & Sex
  • Love Your Self
  • Makeup
  • Marketing
  • Mind & Body
  • Money
  • Motorcycle
  • Movies
  • Music
  • Net Worth
  • News
  • Parenting
  • People
  • Pets
  • Photography
  • Products for Hair
  • Recipes
  • Relationships
  • Religion
  • Royals
  • SEO
  • Shopping
  • Skincare
  • Sports
  • Studyng
  • Style
  • Super Stars
  • Tech
  • Technology
  • The Body
  • Tips
  • Tips & Tricks
  • Tools
  • Toys
  • Travel
  • Uncategorized
  • Vehicle
  • Video
  • Wedding

Contact us:

santosmilewa [at] demotix.com

Footer Logo
  • About Us
  • Latest
  • Contact Us

© 2022 - All Right Reserved.

TheFrisky.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

The Frisky
  • Home
  • News
  • Health
  • Celebs
  • Movies
  • Love
  • Relationships
  • Style
  • Entertainment
  • Parenting
  • Royals
  • Travel
© 2022 - All Right Reserved.

TheFrisky.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.