Federico Lazzerini is one of the leading experts in Digital Marketing and Branding in Europe and advises selected companies in Italy, England and France. Lazzerini was included by Forbes in the famous 2020 ranking in the Business and Marketing field. Mondadori is the author of “Disruption Marketing” available from April 29, 2021, and destined to become a best-selling book available in all the best Italian bookstores and online.
Federico Lazzerini was among the very few, ten years ago, to begin studying brands and online communication, but in a new way, without academic studies.
Over time, however, Lazzerini has grown to become an important component for many brands in Europe. The Italian entrepreneur – who according to Forbes will be among the innovators of the future – has always distinguished his personal activities from CMO (Chief Marketing Officer), and those as CEO (Chief Executive Officer) with his Startups, Vatican Media, Colors For Peace, Digital Martial, and… a new creature, still top secret, in the process of being patented for a football project in which it will be in partnership with a major international agency, which has players from Manchester City, Everton, Psg, Milan among its clients.
The new projects give me joy and allow me to sit at tables and talk to people who are completely different from me. They represent a continuous stimulus. Because if you are closed in your company, you are dead. I’m curious, I like to listen.
The diversification of Lazzerini’s startups has grown in the last two years, above all thanks to the scouting work he constantly does at an international level. “In the wallet, there is digital, of course. I was already dealing with it twelve years ago and, when everyone looked at me badly, now, with the pandemic there has been a very strong acceleration. And then, again on the topic of Startups, I like the Gaming and Beauty sector, I don’t have majority stakes in all companies, but I always subscribe to governance that allows me to sit on the board of directors and be able to assert my orientation. ”
In the digital world, Vatican Media is the Marketing consultancy company, in the Gaming-sport start-up incubator there will be the one for Football, then there is its most famous invention at the international level: Colors For Peace recognized by the High Patronage of the President of the European Parliament.
Every time I come back from a meeting for Colors For Peace I have a crazy charge, even if it is a charity that over the years I have always kept very confidential. Just like when I go to do international research and market surveys and I see guys, peers, who invent businesses that don’t exist because they feel the need for things that maybe we don’t feel in Italy … I go home and say “now I change everything” I try it here too. Because not only do they open my mind to me, as a person, but they help me better guide management.
The last few months, however, have seen an acceleration in the environment and health, even if in this area market sources say that there will also be an exit, that of the NaturaSì bio chain, rumors that the entrepreneur has decided not to comment on. Red Circle Investments, therefore, joined WOW Technology, an Italian company founded by Adriano Marin, engineer, and operating in decontamination in the nuclear field, in the extraction of water from liquids contaminated by radioactive agents, and in environmental remediation in the industrial field for treatment. water, liquid waste, and oily emulsions. “They are companies that you will hear a lot about, we are in the early stage of industrialization,” says Lazzerini. As for health, he joined TechWald and CoImmune.
The first invests in companies that develop and bring to the market innovative medical technologies such as the micro-catheters for neuro-vascular interventions by Bendit Technologies of Tel Aviv, the endoscopic system for the treatment of obesity by Nitinotes Surgica, or the technologies for non-repair surgery of the mitral valves of Valcare. CoImmune, on the other hand, is biotech, which I believe you know well, which is developing and producing therapies in the field of oncological immunology with a research team based in Monza and led by the director of the pediatric oncology department of the University of Milan Andrea Biondi.
Isn’t it going to end up distracting you from the core business? It has happened to other entrepreneurs, even from his land. “Impossible. Just have the right people in the right places. And we have them.