In order for a business or brand to grow, it needs a digital marketing strategy in place. As many as 46% of all brands and businesses don’t have a digital marketing strategy in place, and almost 16% have one but have yet to integrate it.
If you are some of that 46 % that don’t have a digital marketing strategy in place, there is no need for panicking as this article will help you understand how to create one.
Step 1: Understand What You Want
The first thing to understand when creating a digital marketing strategy is to understand your mission objective. Ask yourself what you plan on achieving with it. Do you plan on being the go-to online provider for motor parts around your area? Set your mission objective, because without it there can be no progress going forward.
Step 2: Analyze Past Failures
If you have tried countless times before, and failed, well fear not as no one has reached their success without truly reaching rock bottom.
The goal during this step is to analyze what is the reason for your past failures. Analyze what is the thing that is preventing your digital marketing strategy to work. Is it the approach itself? Is it the execution? Understand why your previous strategy has failed is the only way you can learn on your mistakes.
Step 3: Acknowledge Who Your Target Audience Is
Another important step is to know and acknowledge, who is your target audience. Who are the people that your brand or business plans on helping? Focus on demographics, more specifically, focus on the age group. Is your business an online store for selling healthy food? Understand who the people that will buy your product are. If you manage to cover everything in detail, then it will be much easier for you to focus on advertising. Instead of advertising on a wide range, you can adjust your ads to run on people between a certain age group. If your business is around healthy food then focus on younger people older than 18 and younger than 45, for an example.
Step 4: Identify What Your Resources Are
There are three things you need to identify, and they are your budget, all the channels that you plan on using your digital marketing strategy, and the people around you. For this three we will go into more details below.
• Your Budget
Acknowledge how big your budget is, and work around it. Allocate a portion of your budget to promoting your digital marketing strategy. This can be done through the use of paid promotions.
• Your Channels
Review all the digital channels you can advertise your product or brand. Social media platforms such as Facebook, Instagram, and even Twitter can be an excellent channel for promoting your brand or product.
• Your People
Take a nice look around your team, and assess whether they are good enough for you to succeed. Identify if you need to hire more people to add more quality to your team and identify if you need to lay off some because they bring nothing to the table. Having a strong team of individuals around you, which you can rely upon can propel your brand to success.
Step 5: Develop Your Plan, and Change if Need be
That’s right, don’t stick to your original plan. With all the information that will be available to you, make sure to always change the elements if they need changing. Having the ability to change in certain circumstances I the difference between a good digital marketing plan, and a powerful one.