We live in a world where marketing is really important, and most of the time, marketing is done by presenting a logo. For those of you who don’t know what a logo is, it is basically the uniquely designed mark that is displayed on the product.
For example, the crocodile on the Lacoste shirts or the “check” on the Nike products. The logo is what people are going to remember your product by, and in some cases buy it just because of it.
I’ve heard about tons of people that had no idea what the name of the Lacoste brand actually is, and they only bought the shirt because they saw other people wearing one with the crocodile logo. What we’re trying to say is that the logo is a very powerful way of advertising, and you really need to make it remarkable and worth remembering.
Img source: lofrev.net
The truth about some people is that they will only wear certain clothing just because of the logo being displayed on it so that other people know they are wearing a brand. But, we are not going to talk about that, so let’s take a look at some tips in order to design an eye-catching logo.
How to create an eye-catching logo
If you want to Create a logo, there are a few things you need to pay attention to. One of the best pieces of advice that we can give you is to keep your logo as simple as possible. People seem to dislike reading tons of information just when they want to understand the logo of a certain product. If you take a look at the Nike logo, it is one of the most famous logos in the entire world, and it is so simple that it blows your mind. They also have a simple slogan that is “Just Do It”, but it is not even written on most of their products.
So, simplicity is definitely working, and you should keep that in mind. Next, is to understand what your company, product or service is offering, and make your logo based off that. For example, if you visit Turbologo, the first thing that they will ask you is the name of your company and your slogan. If your company is manufacturing bicycles, you can’t have a hamburger as a logo, it just doesn’t make any sense. So, you need to make your logo very relatable to what you actually do.
Img source: searchenginejournal.com
Logo design is a whole separate profession, and there is a very good reason for this. Graphic designers that specialize in logo making are very valued and also well-paid in today’s world. This is because all the business owners and large companies know the importance of having an eye-catching logo, so they want someone experienced to make it for them. Luckily, there are also a few Logo Makers on the Internet that can help us create at least a starting logo for our business.
And the final piece of advice that is extremely important, is to always try to be unique. Never try to copy someone else’s logo or try to steal their design. Create something that is your own and people will appreciate you for it.
