Promoting an event can be done in numerous ways, but social media has the capacity of doing it best, nowadays.
Ever since the first social media platform was created, people have been looking at ways to grow their brand, business, and even events on them.
As it turned out, Facebook was great for that, and Twitter and Instagram a pretty good job at it also. If you’re into digital marketing, then you know how important these platforms can be for the growth of a business or project. They are excellent tools that allow you to maximize your efforts, but they do require proper planning to work.
In this informative article, we’re going to be taking a look at a complete strategy, from scratch to finish, at how to promote an event on social media. So, without dwelling too much on it, let’s start.
1. Choose Your Platform
The first step is to choose where to promote your event. Chances are, you’ll go for the heavy hitters which are Facebook, Twitter, Instagram, and perhaps LinkedIn, and Snapchat.
However, a smart move would be to use all of them, or at least those where you have a solid online presence. Make sure to do your research on each platform’s potential, and how it can be utilized. As a general note, we recommend those that were mentioned in this section.
2. Choose A Hashtag
Social platform uses hashtags as keywords for searching content related to them. Every time someone posts something and includes a particular hashtag; you can search for that hashtag and view each post that includes it.
Naturally, this means that you can create a unique hashtag and use it as a way to promote your event. Once you do come up with one, stick with it and make sure to include it in all advertisements.
This is important since consistency will separate you from those that fail to promote their event and those that are an instant success. When someone sees your event, he will look for a way to find that event on social media. And, luckily for them, they can do it through the hashtag you’ve created specifically for it.
3. Upgrade Your Socials
Even before all this, you need to make sure your social profiles are full of information and accurate descriptions. When doing this, make sure to include the event on every platform you have.
You can also go a bit further and include the hashtag on a pinned post, in your cover image, your profile picture, in the “About Us” section of each profile, and link it in recent posts.
Doing all this will increase the spread of your hashtag, but it will also notify people that you have an upcoming event that might interest them.
4. Sell Your Tickets Online
A very interesting thing you can do is actually sell tickets for the event through your social media channels. This can be done easily by using Facebook.
As a matter of fact, Facebook has a new feature that makes your posts shoppable. For example, when creating a new post in regards to your event, you can put the link where they can buy the tickets somewhere in the middle of the post. Every time someone hovers over the picture, a link will appear which will allow the user to click.
By clicking on the link, it will take the user to your website where he can acquire the ticket.
This has multiple benefits for you. For starters, you can promote your event and sell tickets all in one, as opposed to doing it separately, and you save quite a bit of money on marketing by doing so.
When on the subject of social media marketing, you can always ask the support of experts to help get your event out there, Social media marketing is very easy, very popular, and very convenient if you find the right people to do it. We recommend you visit Smm Panel for all of your social media marketing needs.
5. Content is King
Ask any digital marketing and he will tell you that “Content is King”. This phrase has been leading online campaigns since the existence of the internet. You cannot create something if you do not have the content to make up for.
So, because of that, we highly recommend you create high-quality content that you can use further down the line for your event. Creating high-quality content will generate leads and maximize engagement through socials.
However, you will need to modify the content for each social platform where you’ll be using it. Also, as a general rule of thumb, you need to include at least one high-quality image (photo or illustration) to guide your posts and make people click on them. Also, make sure that you’re not spamming your message out on various platforms as it can have negative effects. For instance, spamming on Facebook can land you in Facebook jail which is described in further detail by this guide.
6. Use Streamlining Tools
Tools are always there to make everything easier for you. Not only that, but there are tools that help streamline the entire process, and make it easier for you to manage it.
Planning ahead won stuff such as this will make sure you get a heads up over your competitors, by having everything in line and ready to go as soon as you launch your event.
When looking for streamlining tools, make sure to look for the best ones that will help you plan and schedule more efficiently, and ones that will allow you to create and curate diverse content for various social media platforms.
7. Run a Contest
If there is one way to get your event out there is to offer the people free entry in exchange for something.
For example, you could run a giveaway and offer x5 tickets for free. You would, however, need something in return. So, a smart thing to do would be to ask your audience the chance to win a free ticket, by having them share, like, and commenting on your post.
So, a lucky winner would have to comment on your post, like it, and share it on his profile. By doing so, you are effectively maximizing that person’s reach, and your event will appear on other people’s news feed.