Design, in its every form, has become extremely popular and important everywhere in the world. If you’re starting a business, or have had one for some time now, you understand just how important the role of design is for a business. If, however, you’re still unsure whether or not you could do just fine without hiring a designer, this text is for you.
Proper design is what’s going to help you draw attention to your brand and your message. Here is how good design works to your benefit.
Helps you establish your brand
You know how when someone says “Coca-Cola” you instantly have their logo in your mind, as well as that special type of red? Perhaps even the shape of the bottle. Those are the three main things by which the Coca-Cola brand became so recognizable. That’s exactly what design is going to do for you- make you stand out, make people easily link a certain color, logo, font, or a simple shape with your brand. That makes your brand more familiar and trustworthy in the eyes of the customers. Good logo design isn’t something that just happens in a matter of minutes. Even though logos of some of the most popular brands seem rather simple, a lot goes into making them. There are a lot of factors to take into consideration when creating a logo. What the company is doing, who the target audience is, what is the main message?
The color scheme, the font, the shapes, it’s all going to be associated with your brand. Imagine Louis Vuitton written in the same font used for Toys ‘R’ Us logo. It doesn’t quite work, right? Even though that might seem simple and obvious to you now, it wasn’t always like that. It took some time to establish what fonts and colors work for high-end clothing companies and what works for brands that make candy for children.
Makes your business and campaigns visible
Today, it’s all about standing out. Being innovative, intriguing, and bringing something new and unusual to the table. It might seem that there are no rules to making marketing campaigns except “be interesting and draw attention to yourself”. However, there is a lot to take into consideration. When working on marketing campaigns, it’s important to be able to get inside the head of your target customers and know what they would like to see. Even though differentiating yourself from the crowd in commendable, it shouldn’t be your only goal. You want people to associate your brand with something good, interesting, and trustworthy. Once they start connecting your brand with something they’d be happy to spend their money on, your conversion rate is going to start rising and consequently improve your ROI.
Good design tells a story and is consistent. Something that really caught my eye was the relatively recent Asics campaign with the message “Don’t Run, Fly”. Three really short words that sound so powerful and even without being familiar with Asics, you can probably guess exactly what it is they’re making. The message is easy to remember and it gives the feeling of something good and powerful.
And simple and powerful is a winning combination.