It’s a good plan to figure out how to improve your product packaging design. That way, you can make sure people know what your business is and what it represents. Here you’re going to get some advice on improving product packaging in a way that makes the most sense.
When coming up with text to put on a package, you need to be aware of what the correct spelling of words are. Don’t just assume that you have it right because you may miss something. If you end up with typos on your packaging it can lead to people not taking your company as seriously. One way to avoid having this problem is to pay someone a little bit of money to edit text for you. There are also programs out there that you can use that will let you know if something needs to be rewritten.
A packaging company needs to be skilled at what they do so you know you can trust them. When it comes to hiring anyone, make it a point to look them up online to get a better feel for what you can expect. A handful of reviews can teach you just what you need to know about a company.
If you can’t find reviews through a search engine, you can see what you can find through social media. Just don’t work with a custom packaging company without looking into them because that’s how you end up not being happy with what you get.
Get custom boxes made that feature your company’s name and a URL that will take people to your website. If you don’t want to add a URL you may be able to add something like a QR code that can be scanned with a device. When people scan in the code, you can have it take them to your products online or anywhere you want to advertise through the code. Think of packaging like an ad and you can work on it to make sure it shows that your company is worth doing business with.
Source: unsplash.com
Does the packaging company offer services to print inserts? If you have something like a subscription box that you are shipping out to people, you can include an insert that lets people know what is supposed to be in the box. With every item in the box you can have an image of what it looks like with a text description of what it’s all about.
Just be aware of whether the custom box company offers the ability to add in inserts so you save when you get help from the company. Generally, when you get more than one service from a custom design type of company, it’s cheaper than getting everything done by different services. You can check out customboxworks.com to get more information.
Do you know what you’re going to have to pay overall when you get your packaging put together? You need to be able to make more money off of what you’re shipping out than what it costs you to put packages together. It is wise to do the math before you have anything made for you so you know what to expect in the way of making money on what you send to others.
If you find that you’re not making much money, go with another custom packaging company with cheaper options. Know that sometimes, you get what you pay for. This doesn’t mean that you’ll always want to go with the most expensive company, however.
It mostly just means that you shouldn’t work with a really cheap company because they may cut corners so they can turn a profit. It’s a smart idea to learn what a few different companies want to charge and then to go with one that has a good price on average. Just don’t go with a random company because that is how you pay more than what is fair to pay.
Source: unsplash.com
Find out what the dimensions of the boxes should be that you’re getting made. You want to measure out what the each box’s size should be that will have your products in it. Always make it a point to have a little bit of extra space just in case you need to use it. It’s better than not having enough space because that means you’re going to have to use another box or two.
You may need to make an order that includes boxes of different sizes which is good to know so you can get what you need all at once.
Update your packaging on a somewhat regular basis so you can keep getting people to pay attention to what you’re sending out. If the packaging stays the same for a long time, people won’t really be that interested in it because they will have seen it already.
Just look at big companies and you’ll see that they update their packaging on a regular basis to make an impression on people that order from them. If you need to, try to hire a graphic designer that you can pay to update everything for you every few months or so.
Source: unsplash.com
Get to know how to safely package products before you send anything out. If the boxes are too small and you can’t include something like bubble wrap to keep everything safe on its way to your customers, then you’re going to end up making a lot of people unhappy.
You need to know that no matter how the box is treated, within reason, it will make it to someone every time you ship anything out. Sure, there are some situations that can’t be helped and that lead to refunds but you want to make sure most of what you send out is making it intact.
After going through these tips you should know more about how to improve product packaging. It’s always smart to look into this topic carefully so you get the best results. Just take the advice you were given here and you are going to be able to come out of this with awesome packaging.
