Nothing boosts maximum sales as advertising and no form of advertising beats Google ads. Over the past decade, millions of businesses, small and large, have migrated to the online platforms. As technology continued to rise, the digital platform gained more ground, with millions of users browsing through its many platforms.
Small and large business owners stormed the online world to make a new foundation for themselves. These only prompted multiple digital platforms to invest in advertising services. Today we have a variety of them, from Instagram ads to Facebook ads. However, one which has undeniably stood out due to maximized sales and increased ROI is Adwords[ now known as Google ads]
Source: Search Engine Journal
Contents
What Are Adwords/Google Ads
Google ads are the official advertising system of Google, a major dominant of the online world. So if you are looking to grow your sales, you need advertising, and Google ads are your best choice. While Google ads are made available for everyone, you have to know the basics of how it works to get the best out of it. Well, not to worry, here are some crucial tips on how you can increase your sales with Adwords in 2020.
Know Your Objectives
The online world is a great place where one can get lost without physically leaving a location. Before thinking about indulging the services of Google Adwords, you must know your objectives and have your priorities set. As a business owner, you need to have business and sales objectives that would serve as a blueprint and drive your activities. While your business might have multiple services or products, knowing your sales objective can help you select and test which products/services are sure to yield the best ROI. Adwords functions not only on SEO but also on SEA. While a popular product category might be perfect for SEO, with strategic sales objectives, you can make wonders work for your not so popular niche with SEA.
Source: Digital Canteen
Research Your Keywords
Billions of brands and businesses appear all over the internet every year, hoping t make the best out of online sales. If this is you, then there is a fat chance that you might get lost among the billions, and your target market might not even get to see your products/service. As an online business owner, to make sales, you have to put yourself at the top of that billion man list.
Google is a significant stop where business owners and customers meet. Most Google analytic and algorithms work with SEO. By researching strategic keywords in your niche that are SEO friendly not only to your customers but also to Google, you are sure to be the first seen among billions when your slot comes up on a search. Combining Google Adwords with keyword research will skyrocket your business sales to its peak. To get professional help on the right SEO keyword for your ads you can contact Joel House.
Make Sure Your Adwords Account Aligns With Your Site Structure
Customers/clients seeing your ad first is not enough. You have to convert them from ordinary visitors to leads. Ensure that you align your Adwords account with your business site structure. A wrong alignment can lead to a loss of customers you initially got through Adwords. Clients do not like glitches, delays, and page errors. Ensure that your destination pages, links, keywords and ad contents are consistent and aligned.
Source: Fiverr
Be Creative With Your Ads
Your ad is more or less the first impression the online public will have about your brand/business, so you must impress them. Do not be all over the place. Let your ad be engaging, concise, beneficial, and relevant. Rather than show how big a company you have, or how many sales you have had in the last decade, let your ad content appeal to your customers by telling them what your product/service has to offer. This way, you win over potential clients/customers and attract random ones to your brand/business.
Google Adwords provides a 30 character space. You must utilize this space strategically. You can start by including some SEO friendly keywords, add life to your texts with exclamation marks, always use ad extensions, and never forget to insert a call to action. You can further do well to include some call to actions.
Post Your Ads Strategically
Even though Adwords offers a lot already, you still have a significant role in laying in its success, like where to post your ads and the best time to post your ads. Google Adwords allows you to utilize user’s habits, profiles, and insights to select your keywords. You can also use this to choose your ad locations and the best times to post to grab the attention of your customers/clients and increase your chances of increased sales.
Source: Medium
Calculate Your Estimated ROI
With Adwords, you can calculate your specific ROI on every amount spent on campaigns. This makes it easy to plan your budget and stay within it. With Google Adwords, you can spend less and sell more.
Always Test Run Your Ads
Google Adwords advises you to create multiple campaigns and test run your ads to know which works best. The insight allows you to know if you have made a mistake in your setup or if there is a way you can make it even better. This allows you only to send out the best of your ads guaranteed to bring you maximized sales.
Source: Hallam Internet
Use Banners To Reach More Users
Google Adwords helps you promote your links by displaying banners on strategic sites with considerable traffic. Not only does Google display banners on-site with traffic but also with high chances of the visitors being from your niche. The use of third-party sites and websites doubles your visibility. Google Adwords can further advertise for you on popular apps and websites like YouTube.
Conclusion
Google Adwords, now known as Google ads, is the future of digital advertising and the most effective. With a potential reach of 90% of all internet users, any business can grow from start-up to a full establishment within a short period. With all of this in view, you are on your way to using Google Adwords to boost maximum sales for your brand/business.
