Motivation can be a hard thing to have and even maintain in this society of ours where new shiny objects pop out literally every second. Our focus is taken away, social media showcase before our eyes newer, better, more successful examples. But some entrepreneurs and brands still have the capacity of staying laser focused and make it through the hard times. Today we’ll dive into this realm of entrepreneurship with the people behind GITI, an emerging fashion brand, who have the passion needed to keep their motivation up at an all-time high.
The First Step
It all starts with a dream (doubters will label it as a “crazy idea”). We all had that light bulb going on at that moment but reality is 99% of us never found the courage to take that first step into the entrepreneurship realm. Why? Because stepping out of our comfort zone is hard, we prefer a certain reality of “averageness” than an uncertain path to greatness. On the flip side, in this digital era, we see flashing gurus promising success and richness at every corner. So, how does an aspiring entrepreneur navigate between these two opposites? What is it smart to do ? If we can give just a bit of advice is: find your calling, breath and live your calling 24/7 and become an expert and THEN jump on it, go all in (in terms of dedication and determination).
Not all businesses start with such a clear intent. Giti does recommend that trying to have a clear mindset and intent when starting a business is absolutely critical to one’s overall entrepreneurial successes. It’s very important to take any opportunity that comes at you, because there may very well not be another like it anytime soon, if at all.
Seeing The Bright Side
Everyone needs some form of motivation source – a muse, per sè. Of course, not everyone has a clear muse, regardless of what their speciality might be or entail. However, the main go-to motivational source that the teams should go to would be seeing the satisfaction of their customers! That’s right, the deepest joy is seeing customers praise the quality, overall shopping experience and high quality of the products!
It’s not often that you see companies caring for their customers much, with the ecommerce boom we have seen countless stories of “sell and run” brands, most times dropshipping businesses with terrible quality and non-existent customer support – those instead who walk the extra mile to fully satisfy their customers will set them apart from most competitors! This is indeed remarkable, since today’s market seemingly cares less and less about the actual customers, and only cares about making as many profits as can possibly be made.
Crushing Through Obstacles
When asked what the best advice for younger entrepreneurs would be nowadays, the response that was given can be described as simply inspiring. Ensuring that you keep trying new things is absolutely vital in any field of work – if a strategy doesn’t work, try another – and if that one doesn’t work either, keep trying until you find one that actually works!
Ensuring that you never actually allow yourself to become disheartened is important – losing your passion and motivation for your business is pretty much a sure-fire way to the highway of disaster and ruin. This is why keeping your head up and doing your absolute best to overcome any obstacle that may show in your path. Giving up is the only way to reach failure, and successful brands get where they are by giving up when the road ahead seemed a lot rockier than usual.
Learning From Your Mistakes
Everyone makes mistakes in their career, no matter who they are, what walk of life they came from, and how experienced they may or may not be. Mistakes are inevitable indeed. Every founder makes countless mistakes, one after another – but that’s no reason to get disheartened – not at all! Mistakes can always be fixed, and they are always learning experiences indeed!
Taking risks is all part of the process to success, and even successful brands have had to take a fair amount of risks to get where they currently are. Every successful company has gotten where it currently is through trial and error – like most other brands, really. Even if the path was sometimes rocky, strong teams manage to pull through and become closer in the very end. Ups and downs will always be present, but it is very important to remember that not trying to reach the light at the end of the tunnel AT ALL is the biggest failure there is.
What really helps entrepreneurs keep their heads up and never derail from their path is having a strong team, a clear business model and more than anything, a rock solid mindset. Online businesses seem to be thriving more than ever, the pandemic caused a big push forward for everything internet related but still digital entrepreneurs seem to be facing high loads of stress because competition is growing. Millions of offline businesses have transitioned online. The “digital pivot” has been one of the 2024 trends. For these reasons, entrepreneurs must keep their focus and motivation as high as possible to keep crushing it in the game.
Also, a good social media presence is critical – which is part of the business’ overall pleasure, really. It creates that daily bond because remember, most ecommerce shoppers spend at least 3 hours a day online, on socials. Almost every company on this planet now has a dedicated department which interacts daily with their “fan base” on socials. Conversation marketing is the latest trend and includes comment management, chatbots, live support, email support and all this type of stuff. We all need to adapt to this new environment and ecosystem of digital businesses and shopping experience.
We hope this story inspired other not-yet entrepreneurs to take the first step towards having their own business. And helped current business owners find new motivation.
