If you are running the retail business, we are certain that you have some product orders on hand all the time. Truth be told, these orders are crucial for multiple businesses. Truth be told, packaging can ensure the success standards of products and business, and can make and break the reputation. Of course, it’s essential to have high-quality products, but consumers who shop online, expect extra packaging.
Truth be told, people don’t want to see the old and boring packaging (who remembers those ugly brown boxes?). That being said, it’s important to spend a little extra on the packaging and orders. There are some details that can be added to the packaging for adding an oomph. Some people might call it unnecessary, but extra touch to packaging doesn’t hurt anyone.
This is because the customers love the products if they add effort to the packaging. For the most part, such packaging will keep the customers coming back. So, we are sharing some packaging ideas and why embellishments should be your priority, so you can add oomph. Let’s check out!
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Business Card
Truth be told, the business card is the most essential of the packaging and order. This is because everyone must establish the brand, and a business card can help with that. The business card is a great way for customers to keep track of your contact information whenever they have concerns and queries. In addition, it makes them come back for future orders.
Business cards work as a chance for customers to share your business with their friends (who doesn’t like extra marketing?). In some cases, some brands have started including two business cards in the package, so their customers can give another one to the friend. We suggest using online design platforms to design the business card but make sure to keep the cards captivating and visually attractive.
While you are designing the business cards, we suggest that you add the shop’s URL, business name, email address, and social media handles.
The Thank You Note
Be it the printed thank you note or a handwritten one, a thank you note is another essential part of the packaging. The thank you note will show customers that you appreciate them for choosing you. In addition, while designing the thank you note, add something about the business founder and vision of the product shop.
The thank you note should have the appreciation factor, but you can also add the social media platforms. We suggest that you add the handwritten note on the backside to ensure the packaging is personalized. For instance, you could add why the specific order is so special. Truth be told, businesses that add thank you notes get more positive reviews, so why not?
Source: Crazy Pixels
Logo Card
Logo card is another amazing addition to your product packaging. It’s not a mandatory part, but it will add extra attraction to the packaging. We are certain that you’ve the logo for the business, so print them down and cut them out to add to the order. We suggest using patterned scissors for cutting the logo because it looks prettier.
Some people just add the logo card to the box, but we suggest punching the hold and twining it to the product. To illustrate, you could tie the logo card to the product.
Wrapping
Wrapping is not “one size fits all” because it depends on the product. For instance, if you are selling the ornaments, use the burlap drawstring bag or use a small box with foam for sending out jewelry. Wrapping can surely add an extra appealing factor to the packaging. While we are at it, don’t forget to add some strings and ribbons because they add some embellishment.
Source: Empacol
Bubble Wrap
Sure, bubble wrap is used for fragile products, but it goes fine with other products as well. In addition to bubble wrap, you can also use foam cushioning or extra packaging paper because extra support and protection are always better. The best part is that extra packaging will show customers that you invest efforts in protecting their products within custom boxes with logo. You can also get in touch with WeCustomBoxes to get your hands on the amazing packaging solutions with attractive points!
Using Embellishment for Highlighting the Products
For the most part, embellished packaging will improve the customer experience, and it must be every retailers’ priority while showcasing and delivering the products. Truth be told, there is a lot to consider when designing and packaging the products. These considerations generally include thickness, size, shape, and holding capacity of products in the place.
The prime goal of product boxes is displaying the products and capturing the target customers’ attention. For this purpose, you must got think outside the four walls of the box and determine how it can be used for showcasing the products.
Source: Pinterest
Considering the Product & Brand
Well, you have started your brand because you are offering something unique, right? For this reason, you have to consider the product and brand and outline the special factor. That being said, you must consider the specific logos, colors, and product features that can captivate the users, or if you want to showcase the products by adding a window? Also, you got to consider the size of the box and how much space is required for adding product information, logo, and text.
Considering the Incorporation of Uniqueness
Now that you are clear about your needs and requirements from product packaging, you need to consider how a unique factor can be added to the packaging. For instance, there are different finishing options and embellishments, which create a distinct and unique addition to the box. These unique incorporations include laser cutting or die-cuts for creating windows, Spot UV or coatings, embossing for raised texture and areas, and lamination (matte, shine, or floss).
Source: Afkar Biz
Integrating the Embellishments & Packaging
Sure, you have collected all the ideas for adding glam to the packaging, but some other factors could add the special factor as well. For instance, could you ditch the box and switch to other shapes? Could you switch to different shapes of windows (not the square one, of course)? So, skim your options to make that glammed-up packaging!
