Online casinos pop up all the time. In fact, there seems to be a new one on the scene almost every day of the week. While it might seem like there are a lot of them out there, the main reason that it keeps happening is because there are plenty of new players to play at these new sites. So, why are there always new players ready to play at online casinos and is there anything that sites can do to keep players in the long term?
Welcome bonuses
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This is one of the biggest aspects when it comes to players deciding to find a new online casino to play at. While it’s true there are lots of new, high-quality online casinos coming to the market on a regular basis, and Playcasinos.ca has made it their livelihood to review and oversee all new casinos on the market so the user can safely pick a new place to go and have fun without worrying about the security or any other concern they might have. It is also true that many players like to get access to regular bonuses. It’s for this reason that a number of players move on from an online casino once they have used up their welcome bonus.
Once the initial welcome bonus has been used, the follow-up bonuses are not as generous to players. So, there are some players out there who will ignore their account and sign up with a new site. This will then give them access to a new welcome bonus so they can start the process all over again. One way in which online casinos could prevent players moving to new sites for new bonuses would be to offer regular bonuses that are on par with the welcome bonus. There would then be other issues surrounding the promotions on offer at each site, though.
Welcome bonuses are normally made up of either a matched bet or free spins. There are also some sites that will offer players a mixture of the two. These bonuses will have terms and conditions attached to them, but as long as the player knows the right way to approach using the bonus then these shouldn’t be too restrictive. If sites started offering regular bonuses that were on a par with the welcome bonus then this could lead to more restrictive terms and conditions.
No wager/no deposit bonuses
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This is something that will always draw in new players to a site, regardless of the quality of bonus that’s offered at other sites. A no wager or no deposit bonus is something that players will always gravitate towards. This is because it offers much better value than other bonuses and allows players to get much more benefit from it.
A no wager bonus is a bonus that allows players to make withdrawals on any winnings without having to carry out any wagering requirements. These tend to be free spins and there are normally maximum win amounts attached to them. Even with these restrictions in place, though, they still offer the possibility of getting free money.
A no deposit bonus is a bonus that is awarded without having to make a deposit. These normally do have wagering requirements attached, but as they don’t require a deposit to access them, it does mean they are a risk-free opportunity to grab some cash. These bonuses are extremely rare, most sites offer them on a very sparing basis, they also don’t publicise them and players have to actively look for them.
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Both of these bonuses draw in new players to sites. There isn’t much that sites can do to combat these offers. However, they’re not very common and sites don’t offer them on a regular basis. This does make it a short-term issue and it is likely that players will return to their previous sites once the bonus has been used. Of course, if there are sites out there that offer regular no deposit/no wager bonuses then there could be long term ramifications for players.
New games
New releases of games are a huge draw for new players. This is because they can often provide players with a new gaming experience. It’s not just in terms of the gameplay that this creates excitement with players. Some new games might have larger prizes attached and others might even offer a bigger chance of winning when playing them. This instantly grabs the attention of players.
Because there are so many different online casinos out there, as well as a large number of different software developers, it means that there are new games being released on a regular basis. There are also exclusivity deals signed, which means that certain games will only be available on certain sites for a predetermined period of time. If these are big-name games or games that have gained a positive reputation, it could convince players to switch to the site that has the new game.
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This is obviously an issue that will diminish over time as the games become available at more sites. Of course, there are also sites that are looking into providing a different type of game to players. While this isn’t widespread at the moment, it is becoming more common. The blockchain is a big area that’s ripe for growth in terms of new style casino games. Whether it will keep growing and become a major player on the market is something that remains to be seen.
In terms of combatting the loss of players to sites that have new games, there is one major step that online casinos can take – this is to sign as many deals as possible with software providers in order to offer the best selection of casino games to players. As is often the case, players will look for the best games that they can find. It means that as long as the latest and most popular games are available then this won’t be an issue.
