Every business aims to have a global reach in order to sustain company growth. The first step towards that is buying a .com domain and starting a website. However, business owners often fail to take into consideration that a majority of the global population are not English speakers. So, how do you reach out to them?
Well, you can make different sites targeting different geographical locations and write content in their native language. However, wouldn’t that become quite a tedious job? The best solution in this situation is to use the translate feature on your website so that people can translate your website into a language they understand. Translating a website has numerous advantages. If you are also looking forward to adding a translate feature to your website, make sure to check here. This article will explore the top reasons why you should consider translating your website.
1. You Want To Expand The Reach Of Your Brand
In order to thrive in the market, it is important to expand the reach of your brand. A global reach is important to drum up your brand awareness and educate people about your brand’s aim, goals, and what it offers to its customers. Moreover, a wider reach provides an engaging customer experience by allowing the customers to connect with your brand in their preferred language.
2. Your Website’s Data Requires Translation
Nowadays, a majority of websites use tracking tools like Google Analytics, SEMrush, etc. These tools provide you with an insight into the number of customers visiting your website and show where your customers belong from.
You will also get to know the language spoken by your customers. This data will tell you the language you need to integrate into your website so as to convert your visitors into your potential customers.
3. Gain Customers’ Trust
As per recent research done by German’s industry service, it was found that around 84 percent of people do not return to a website in which the content is written in a language that is foreign to them.
Thus translation of the content helps the website to adapt to the cultural background and the local languages spoken in a place, thereby helping visitors to navigate across your website easily. A good user experience integrated with an understanding of the content in the native language helps in building trust among the customers.
4. Your Brand Is Becoming Popular Abroad
At times, your products do exceedingly well in the market, which leads to the popularity of your brand in the global square. If you want to maintain the momentum in your sales, you need to reach out to the public and convert them into your customers.
In such a scenario, it is necessary to have a translation feature embedded in your website. It will also depict that you appreciate your new consumer base and will give them a medium to connect with you and your brand directly.
5. You Already Have A Customer Base Abroad
If you already have a customer base abroad, it is advised to provide localized data and other needed information to your customers. When the consumers are able to read your brand’s description, understand its motives, and know more about its policies in a language that they understand, they will be more likely to buy from your brand.
6. Get An Edge Over Your Competitors
Translating your websites is a relatively new concept. There are high chances that your competitor is not aware of this golden opportunity to scale their website.
Setting foot into a new geographical location where your rival is yet to enter will help you make a loyal consumer base faster than your rivals. Also, it will provide you with an opportunity to set new standards for services and quality, which your rival will struggle to meet later.
7. Some Of Your Rivals Are Already Using This Feature
Some of your competitors may be already serving their consumer base in their local language. To stay ahead in the competition, it is about time that you enter the race as well. Thus, to stay relevant in the market, you need to embed the translation feature on your website.
Luckily, various companies provide translation services that will help you stand out in the crowd. You can reach out to them to avail their services. Translation of your site will give you an edge over your rivals in terms of customer experience and user experience.
8. Certain Countries’ Laws Demand For It
At times, translation is so much more than a tool to stand ahead in the competition. In some countries, it is a legal requirement. You need to sell your products and advertise your brand in their local language. Failing to do so might result in huge penalties.
9. Numerous Seo Benefits
A website acts as more than just a platform where the customers and engage with your brand. The content on your website allows you to reap SEO benefits. With the correct SEO techniques, you can easily scale your website and expand your consumer base. It will also help you generate organic traffic and boost your ranking on the SERPs.
Translation of your website is an important feature that boosts your SEO score. The translated content contains numerous SEO keywords, which will help your website to rank on that particular country’s SERPs.
10. Boosts Your Revenue
With your content being available in local languages, the traffic on your website will increase, new customers will be attracted, and your revenue will be boosted. By revenue, we do not only mean the on-site transactions. Even the non-transactional sites reap the benefits of the translation feature of the website in the form of contact forms, phone calls, etc.
We hope that by now you are aware of the advantages of translating your website. You will be able to boost your customer base, boost your revenues, create a global reach and do so much more with the help of this feature.