“Redheads are like unicorns” is a perception that generally prevails globally. While it is sensed as a compliment, the struggle behind maintaining shocking red hair is a huge struggle itself. Whether tackling those pigmented freckles and blonde eyebrows or finding a perfect foundation match for their lighter skin, it never comes in easy for them. The uniqueness of being a redhead is uncanny to imitate, and people gradually learn to value it.
For years, redheads have been discriminated against in the fashion industry. But now, they’re taking over! Redheads are driving the revolution in the fashion industry, and they’re not going to stop anytime soon. Why? Because redheads have a unique style that can’t be duplicated by anyone else. They’re also known for their smarts and spunk, which make them perfect spokesmodels for brands that want to appeal to a young, hip population. So if you’ve been thinking about dyeing your hair red, now’s the time to do it!
Source: medium.com
How to become a redhead?
Redheads have always been a minority in the fashion industry, but that’s starting to change. Ever since Cara Delevingne rocked a fiery red mane at the 2015 Victoria’s Secret Fashion Show, more and more celebrities are sporting red locks – including Gigi Hadid, Agyness Deyn, and Lily Aldridge. So how do you become a redhead? Here are five tips:
1) Start with natural color. If your hair is naturally red or strawberry blonde, you’re already ahead of the game! Redheads can often get away with wearing lighter shades because they have such a natural fire engine hue.
2) Don’t shy away from color correction. Sometimes, even if your hair is naturally red, it can be dry and thin, making it easy to turn orange or yellow under light colors. Invest in a good color corrector to help keep your color true all year long.
3) Use products to enhance your hair’s natural hue. From root lift products to volumizing treatments, there are tons of products out there that can help give your red locks some life – without adding any dye or chemicals.
It is the most well-known statement in the world of beauty or fashion that beauty comes from within.
“Just for Redheads,” the well-known cosmetic company, was developed especially for all the beautifully eccentric red-haired women to help them embrace their different charm!
Founded in March 1993, Just for Redheads is the brainchild of Paula A Pennypacker, established to help women boost their confidence. Headquartered in Scottsdale, Arizona, the cosmetic business has its roots spread worldwide.
The story behind the company is quite interesting. Paula A Pennypacker, in 1991 and 1993, made unsuccessful bids for mayor of Toledo, Ohio. After seeing herself on TV, she noticed how harsh black mascara made her look. seeing herself on TV inspired her to come up with a cosmetic line tailored to the unique needs of redheads.
Source: pinterest.com
Before launching an entire line of beauty products, Pennypacker hosted apolitical talk radio show on WSPD, after which she kept her political career on hold.
It was then that she was introduced to Duane Abbajay by one of her campaign volunteers. They both teamed up for the time being and designed a mascara for redheads and sold it through mail order. After Paula and Abbajay’s marriage, together, they developed JFR into a global brand that landed them on the cover of Costco Magazine in March “2000”
The product range of the company is quite diverse and impressive. It sells its products worldwide from its own website platform and on retailers like Amazon. The company’s best and most used products include henna hair color and mascaras with companion brow products in auburn/brown shade ranges. The company built itself from scratch and has become a revolutionary brand with over 150 products ranging from hair extensions and shampoos to a complete line of beauty products, catering to all shades of redheads and their special skin care and cosmetic needs.
It wasn’t long before, Just for Redheads gained significant traction amongst the most featured celebrities within a short span of time. Gwyneth Paltrow has worn their famous mascara in one of her most famous movies, Bounce.
To name a few more, everyone’s all-time favorite movie Harry Potter has also used its products on the entire Weasley family. Cynthia Nixon also wore the hair extensions of the company in a TV web series, Sex and The City. The hit game show–Jeopardy even included JFR in one of its queries during a game round.
Source: nbcnews.com
The company has grabbed a lot of attention, especially because of its niche-market focus on redhead beauty products. Pennypacker was also featured in Lifetime for Women and appeared on the Crook and Chase Show. The cosmetic line has now become one of the top choices of Hollywood makeup artists. JFR has provided redheads around the world with the much-needed confidence they deserve and a way to discover their natural beauty.
Just for Redheads might be aired only cosmetic company. However, the message it aims to deliver is for everyone across the globe- to embrace being different and truly love who you are!
How do redheads affect the fashion industry?
This natural hair color is often associated with fire, which makes it the perfect hue for all sorts of fashion outfits. In fact, redheads have been driving fashion trends since the 1970s!
Redheads are known for their natural beauty. This makes them perfect ambassadors for healthy living and eco-friendly clothing options.
They can wear any type of clothing and still look beautiful – even if that includes unexpected combinations! Redheads bring something new and exciting to the table when it comes to fashion photography and modeling. Their unique looks never go out of style, and they always make for interesting and exciting photo shoots.
