Before the coronavirus pandemic, Australia’ Victorian Government had been fighting against another national health concern: problem gambling.
With 80% of all Aussies and Kiwis actively engaged in gambling, a law that consider it a pleasure instead of a game of chance, and an overwhelming presence 1/100 density of pokies that represent the xx all the worldwide the wellbeing of the people has become a priority,
To address properly the issue the Victorian government has been taking its measures, besides regulating the presence of online providers and cutting periods of gabung advertising from operators, educating people especially younger generations about the risk of gambling and how to conduct responsibly with this activity is the best option they can have.
Responsible advertisement, in the same way that gambling ads do, is a direct yet subtle message that can quickly expose the perks of gambling without nagging the audience (well, just a little) so they can take control over their action, get fastest payouts via CasinoDeps.co.nz and seek for help when they go off-course.
Contents
1. BrokeLadsSports365
The BrokeLadsSports365 fake ads series is the epitome of gambling satire and the only one that is not created by the Victorian government in this list. Each ad depicts a mate that has already lost another bet. While the slow camera dramatizes the expressions of defeat, is the hideous voice (among other gambling ads) bragging about how the industry has enriched thanks to blokes like them.
While there haven’t been any charges for defamation, (bad publicity always counts as publicity) the ads had been very popular and got aired frequently on national television.
Despite how funny the BrokeLadsSports365 are there are serious social implications, and the message is clear: your losses are our profits. Up Yours!
2. Love the Game not the Odds
Making gambling part of the game has become the most lucrative marketing move in the whole industry. It has been so effective that now kids have the association that gambling goes to sports events in the same way popcorn with movies. Pretty much normal right?
This severe misguided perception is completely captured in the advert as teen talk about the sport thy love and suddenly derailing to talk about odds and bets finishing with the phrase that any serious parent regrets: “is part of the game”
To tackle the problem and prevent that younger generations end being another number in the statistics, the ads campaign, alongside with presidential workshops in schools are opening the eyes of children about gambling and how they can enjoy their youth without leaving it to the odds.
3. Harm From Gambling Starts Earlier than You Think
Lessening importance to risky behaviour is the first warning sign for a problem that will become bigger than wildfire if not attended on time.
In this ad, people from all kinds of backgrounds get asked and the answer is always the same statement of faux self-control: Is not a problem, is not a habit, is not affecting my work, or my finances if I’m having a hard time. But for how long can you deal with it?
Knowing that on average at least 10% of a regular gambler’ monthly income is spent in the pokies or sports bets, is time to reconsider priorities, and getting help is one of them.
4. Know the Odds
The footage shows a mid-age woman digging holes almost maniacally. As people pass by, they stare at her with disapproval as she keeps digging tirelessly until she hits the big one.
But how different is this woman digging for a treasure compared to playing pokies while staring for hours at a screen, pushing buttons and spending with the same frenetic impulse? Comparing the odds, finding a treasure has a chance of 1,8M-1 vs 9,7M-1 of winning the jackpot in the pokies.
In the event that you don’t find any treasure you’ll least win a good physical shape at the expense of a shove while the pokie jackpot won’t even match all the money you spend before and all those hours in the pokie chair won’t help your health and finances.
5. I Have a Gambling Problem
Problem gambling is not a single person issue, as it affects everyone around you. This ad from the Victorian gambling commission government clearly emphasizes that even if things go wrong and people get disappointed you are still in time to ask for help and recover what really matters.
if you think that gambling will make you a winner, think it twice if you already have a loving family and the respect from your peers you already stand out over the rest because even if you win or lose, they will always be there for you.
Gambling doesn’t have to take wagers that you can’t afford, but if you feel that problem gambling is making you lose more than money, it is time to stop and ask for help.
What Gambling Ads Are Blocked in Australia?
Online gambling is not completely legal in Australia as only sports betting is allowed. Here we’d like to show how and what operators shouldn’t advertise for Aussies:
- Online Casino Games. Gambling games such as blackjack, roulette and pokies are completely illegal in Australia. That’s why some Aussies go to New Zealand for a holiday.
- Google Ads Advertisement. According to Google’s Terms and Conditions, all PPC Specialists and companies cannot violate their conditions and promote illegal activities via Google network.
In general, if we talk about the online gambling industry in Australia, only sports bets on the Internet are allowed for local punters with no exclusions.
Conclusión
Responsible gambling is one of the main standards of all real money gaming operators around the world. All affiliates and brands should play a fair game, remove sneaky terms and be transparent to their customers. One of the founders of this rule is the United Kingdom Gambling Commission. It makes all its’ licensees to show “Bonus Terms and Conditions” clearly and requires Know Your Customer (KYC) procedure before making a payment. Should all regulators around the world be like UKGC?
