In the past few years, skin care has begun dominating cosmetic sales. During the COVID-19 pandemic, skin care erupted as people were confined to lockdowns and didn’t worry about makeup. Skin, however, was an entirely different concern. As we deal with stress and maskne, the demand for skincare products has increased exponentially. Prestige esthetician Sabrina Bradley has become the go-to guru for people seeking trustworthy skincare advice.
Customers have not shifted only their focus; they have shifted their standards. Modern customers seek transparency. The market has become much more discerning, and consumers want to know what is in their skincare products and how much of the formula comprises active ingredients. Flashy marketing campaigns and celebrity ambassadors don’t sell products anymore; the product now needs to sell itself.
Thanks to formidable indie companies like Deciem (parent company of the wildly popular Ordinary brand) and the Inkey List, consumers now have options like clinical-grade products at bargain-basement prices. Why should a person pay $65 for a vitamin C serum when they can get a superior product for $15? The ugly secret in the beauty industry has been exposed: massive markups.
Enter Sabrina Bradley, a premiere esthetician with training in the ancient arts of the East. Bradley has been making her premium products before the demand was en vogue.
At the age of 19, Bradley became a Mary Kay consultant. Not only did she develop impressive business skills, but she also developed feminist empowerment skills. She quickly realized she wanted her clients to take her more seriously, so she became a licensed esthetician. Bradley embarked on an independent study of the anatomy and physiology of the skin, our largest organ. In 2000, she founded Skincare by Bradley, promoting her business with special events, networking, handing out flyers and ads on Craigslist.
Bradley has had two different tiers of esthetician training. She has attended the Phagan Beauty School in Portland, Oregon, and the famed Marinello Beauty School in her current home base of Los Angeles, California. Yet, it was her training in Japan that guided Bradley to the business aspect that makes her practice unique.
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In 2000, Bradley traveled to Japan to learn about holistic practices. She found mentors who taught her ancient remedies and the traditions that accompanied them. These holistic practices turned out to be a step toward radiant skin. By utilizing Eastern traditions of incorporating mind, body, and spirit as a unified lifestyle, Bradley developed her trademark methods and began making her skincare products.
Here we come to the intersection of a more discerning customer base with increased expectations and Bradley’s unique skill set. Consumers are looking for premium products and estheticians with specialized training, the kind Bradley has received from exceptional teachers. With her holistic approach to skin care, it is no surprise that this skincare guru has a client list comprising ordinary people, the social elite, and A-list celebrities.
While Bradley is very talented, she is equally genuine. Her guidance and recommendations are trustworthy because her clients know that she will not lead them astray. Like her clients, Bradley is well aware of the demand for transparency, and this, she is happy to offer. She also offers results, results that keep clients coming back to her while bringing new ones with them. Social media has also brought this talented lady new clients as she utilizes platforms like Instagram to spread messages of self-love and positivity.
A recent trend of skin positivity on social media has been a boon to Bradley. People are starting to brush away unrealistic beauty expectations as they embrace conditions like acne, Rosacea, Vitiligo, dark spots, and wrinkles. As Lady Gaga famously said, “Baby I was born this way.” For those who want to treat these conditions for themselves and no one else, Bradley is their go-to solution as she shares and understands what they want to achieve.
Say for those suffering from severe cystic acne, no amount of support in the social media community might be enough to change a person’s perspective when they look in the mirror. When a client like this walks into Bradley’s studio, they are met with empathy and compassion as the first step to a total skin transformation. Bradley achieves this without harsh chemicals but the tried-and-tested centuries-old methods she studied in Japan. There are many before and after photographic evidence of acne treatments on Bradley’s pages, each being more incredible than the last.
Bradley is no stranger to struggles, which is one of the reasons she invests so much into her business, methodology, and superior client care. One of the reasons she relocated to LA was to find her birth parents as Bradley was adopted. Sadly, her biological parents had been in and out of jail and lived in homeless shelters when Bradley found them. Her blind father lived with her for two years, but her mother, still living an unsavory lifestyle, had only a brief union with Bradley. While it was difficult to walk away from the woman who brought her into this world, Bradley realized it was in her best interest to avoid any more heartbreak.
Today, Bradley has her own family. Her son has been passing her business cards in grade school, reflecting the same entrepreneurial spirit as his mother. They had a beloved Maltese named SugarBear who has since crossed the Rainbow Bridge, but Bradley looks forward to getting another pet. This single mom finds balance by helping her child handle his learning and emotional concerns while running a famous business.
Bradley is a caretaker, whether this is in service to her loyal clients or helping feed the homeless while handing out care packages to the destitute. Her amazing perspective on life touches everyone she interacts with, and she is out to make a difference in this world. Sabrina Bradley is more than a skin magician. She is a force of nature that embodies what human goodness is and should be. She transfers this energy to her digital presence, making her one of the most popular beauty bloggers today, for very good reason.