Whenever there is a discussion on search engine optimization, everybody cares about Google and its algorithms. But what about the second most used search engine in the world— yes, we are talking about Bing. Is it really important for websites to consider Bing as an option for getting organic traffic?
No doubt Bing is the second most used search engine and it has a huge share in the total searches all over the world after Google. But still many digital marketers are not paying attention to Bing and its algorithms. But what about you and do you need to pay attention to Bing or do you need to add Bing to your digital marketing or search engine optimization strategies? Well, we are here to discuss this most common and important topic about Bing.
Here in this post, we will discuss the importance of Bing as a search engine in the world of SEO. Also, we will let you know the reasons why you should take care of Bing as much as you do for Google. If you are unsure about your search engine optimization skills then you could always hire Sydney SEO professionals from the AIAD company.
Know More about Bing
Bing is a search engine that comes to second place after the most used search engine in the world, Google. This is not what you need to know about Bing as a digital marketer or a webmaster. There are a lot of things to know about Bing.
If we talk about the US only, then Bing has a market share of 13.5% for desktop searches. And if we add Yahoo searches to it, then it becomes a nice share of 21%. We are adding Yahoo to it because Yahoo is also a part of Bing nowadays. For the UK, Bing has a market share of around 11% for desktop searches. However, in the global search market share, Bing has only 2% searches as compared to the 92% of Google.
Reasons Why Bing Is Important For You
There are many reasons why Bing is important for you as a digital marketer. If you are not a digital marketer, then still you can utilize the potential searches of Bing. Or you can take help form a Company like EZ Rankings. Above mentioned search market share is enough to include Bing in your search engine marketing strategies and other digital marketing plans. But still, there are more things to know for you as a digital marketer. Following are the reasons why you should give importance to Bing also.
#1. Low Competition
As we all know that most of the digital marketers are not paying attention to Bing and its search volume, then it is clear that there is low competition on Bing. So it will be easy for you to rank your sites for Bing searches as compared to the Google search engine result pages. So why are you missing this opportunity?
#2. Low Bounce Rate
Google has more searches and more searches lead to more bounce rate. But when we talk about Bing search engines, then there is a low bounce rate. So the amount of organic traffic that you get from Bing, will consume content on your website. There will be no bounce rate, which is a really good thing for you as a site owner, blogger or digital marketer.
Searches from the US are always important for websites. Because it is the main revenue source and it has more target audience for top international brands. And the best thing is that when we add up Bing and Yahoo’s search volume from the US, then we see an impactful market share.
#4. Budget-Friendly Ads
Google is in demand all over the world, and it reduces the demand and prices of advertisements on other search engines. If you promote your website or business through Bing, you will find that there is a huge difference in the advertisement budget as compared to Google.
#5. No Strict Algorithms
Google has a 92% market share of the total searches all over the globe. That is why Google has strict guidelines for websites about rankings. It is hard to understand the algorithms used by Google and its search crawlers. But on the other hand, Bing has some flexible algorithms. You can easily utilize these algorithms for good rankings.
#6. Bing Associated With Microsoft
Bing is associated with Microsoft, which is a great thing for you if you need to target desktop audiences. It may sound confusing for you initially, but let us explain it to you. Microsoft’s windows have a voice assistant known as Cortana. Cortana is sending voice searches directly to the Microsoft Edge browser and Microsoft Edge has Bing as its primary search engine. So indirectly Windows users are going to Bing for their search queries, which is huge potential traffic for any website.
#7. Easy Ranking Tactics
You find it hard to trick Google for easy ranking, but you can easily trick Bing for the same. Targeting Bing traffic is easy without top-notch content. Google pays a lot of attention to the content while ranking websites. But on the other hand, Bing is not that strict and never uses content as the only ranking factor and the same thing happens with backlinks. The health of backlinks is never a matter on Bing, if you can add more backlinks, then it will be a great help for you.
#8. Exclusive And Responsive Audience
Do you need more traffic on your site without any response or you need less traffic with 100% response? Yes, of course, responsive traffic which takes actions on your webpages is going to be converted for you. So responsiveness matters for websites. And when we talk about Bing and its traffic, then you will get exclusive traffic that uses only Bing and they are more responsive as compared to a large number of visitors from Google.
Never judge Bing by its global search queries, which share a percentage of 2%. You can find that there are many reasons why one should start paying attention to Bing. So if you are a digital marketer and you need more traffic on your client’s site, then you can start including Bing in your strategies. On the other hand, you can also start using Bing as a webmaster, because Bing can bring leads and conversions for your online business.